5 mins read
Founded in 2005, Smartsheet is a leading cloud-based project management solution that offers robust features, workflows, and automations to help...
5 mins read
Facebook Business Manager is a platform that enables businesses to manage all of their Facebook marketing and advertising elements, including...
9 mins read
Accurate, precise, and reliable sales forecasting can make the difference between success and failure for a business, as several functions...
5 mins read
Pipedrive is customer relationship management (CRM) software designed for sales. The software focuses on the sales pipeline, enabling sales teams...
13 mins read
Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...
6 mins read
There are about 4.6 billion active social media users globally, as of early 2022, and Facebook (Meta) is one of...
14 mins read
Customer service software helps businesses run their customer service department easily and efficiently while keeping track of all relevant conversations,...
4 mins read
Social listening is the process of monitoring and analyzing digital interactions and communications on the internet, primarily on social media...
6 mins read
Apptivo offers web-based and mobile applications for sales, marketing, product, and service teams. Although it’s mainly known as a CRM...
5 mins read
Mailchimp is a popular marketing automation platform and email marketing service. While Mailchimp began as an email marketing tool in...
4 mins read
Digital marketing agencies are businesses that provide marketing services to clients across digital mediums like social media and websites. These...
3 mins read
Gated content is a type of marketing content that is significant to the B2B industry, as it can generate potential...
7 mins read
Companies looking for a business process management or customer relationship management (CRM) tool may wonder if Kintone is the right...
3 mins read
Geotargeting is a method of delivering data or content to users based on their geographic locations. Depending on the application...
9 mins read
A cloud service provider (CSP) is an information technology (IT) services vendor that allows clients to manage applications and data...
5 mins read
What Is Mobile CRM? Mobile CRM software enables sales, marketing, and customer service teams to handle customer relationships and sales...
4 mins read
What Is a CRM Manager? A customer relationship management (CRM) manager is a person that oversees all customer and client...
6 mins read
A sales CRM, or customer relationship management (CRM) tool for sales, is frequently the centerpiece of sales operations for a...
4 mins read
Alibaba Group is an international technology company with a deep portfolio of companies offering global buyers and sellers platforms to...
3 mins read
Qualitative data is any set of data, including text, images, and video, that expresses the subjective and interpretive qualities of...
4 mins read
Nimble CRM is a social CRM (customer relationship management) with sales and marketing features. Nimble CRM is used for organizing...
4 mins read
Insightly CRM is customer relationship management (CRM) software that focuses on an intuitive, friendly, and easy-to-understand user interface. It has...
4 mins read
Freshsales CRM, formerly known as Freshworks CRM, is a customer relationship management (CRM) platform designed specifically for sales. Freshsales is...
4 mins read
Oracle CRM is a customer relationship management (CRM) tool that provides lead and contact management, reporting and analytics, AI, sales...
4 mins read
Sugar Sell (formerly SugarCRM) is a customer relationship management (CRM) solution for medium to large enterprises. Its key advantages are...
5 mins read
Freshdesk CRM is a cloud customer relationship management (CRM) service that offers email ticketing, live chat, and phone support for...
4 mins read
Copper CRM, formerly known as ProsperWorks CRM, is a customer relationship management (CRM) software designed specifically for integration with Google’s...
3 mins read
UEBA is an acronym that stands for User and Entity Behavior Analytics. It is a category of security solutions that...
3 mins read
An applicant tracking system (ATS) is a software application designed to automate and streamline the hiring process, collecting on one...
5 mins read
Microsoft Dynamics is a line of customer relationship management (CRM), enterprise resource planning (ERP), and digital marketing applications for small...
3 mins read
InfusionSoft (rebranded as Keap as of January 2019) is a SaaS company offering email marketing, e-commerce, and customer relationship management...
4 mins read
HubSpot CRM is a SaaS-based customer relationship management (CRM) service that integrates with HubSpot’s inbound marketing, sales, and customer service...
5 mins read
Salesforce is a SaaS company and cloud customer relationship management (CRM) software platform. It includes an ecosystem of applications for...
3 mins read
Oracle NetSuite is a cloud-based enterprise resource planning (ERP) platform with robust financial management solutions. NetSuite also includes customer relationship...
3 mins read
Calendly is an SaaS platform that allows people to schedule meetings and events at a mutually workable time without the...
3 mins read
Adobe Spark is a suite of apps by Adobe Systems used to create websites, social posts, short videos and other...
3 mins read
A platform, in general, can be defined as a hardware or software architecture that acts as a basic structure upon...
4 mins read
What is CRM? Customer relationship management (CRM) describes all aspects of sales, marketing, and service-related interactions that a company has...
5 mins read
A software-as-a-service (SaaS) company delivers applications to customers over the internet as an ongoing service. SaaS companies provide and manage...
3 mins read
ZoomInfo is a software as a service (SaaS) company that provides detailed information on millions of businesses and business professionals....
4 mins read
Gumroad is an online platform enabling creators and resource producers with a convenient, storefront-free marketplace to sell products like software,...
4 mins read
Trello is a collaboration and project management solution provider offering easy-to-use visualization tools to track, analyze, and optimize workflows for...
3 mins read
PeopleSoft is a SaaS platform that that large corporations use to streamline their day-to-day human capital management (HCM), enterprise resource...
5 mins read
A sales development representative (SDR) is an internal sales rep who deals with outreach, prospecting, and lead qualification. Their core...
5 mins read
SAP is an end-to-end enterprise solution provider specializing in enterprise resource planning (ERP), business processes, and organization management tools for...
3 mins read
Jotform is an online application for building and managing custom online forms. Jotform provides an easy-to-use and intuitive drag-and-drop interface...
3 mins read
Zendesk is software as a service that offers CRM and IT help desk solutions for businesses. Zendesk simplifies help desk...
3 mins read
A pipeline is a figurative measurement of client or customer progress through a set of business-defined stages. The term is...
3 mins read
Direct marketing is a strategy for selling products and services directly to customers. Direct marketing materials are crafted with a...
2 mins read
Gross revenue is the total amount of money (income) earned by a company over a period of time. The term...
11 mins read
E-commerce, or electronic commerce, is online-conducted business, including marketing, sales, and fulfillment. Consumers and businesses place and track orders at...
4 mins read
A landing page (sometimes called a post-click landing page, static page, squeeze page, or lead capture page) is an individual...
14 mins read
Email marketing software helps marketers automate and streamline their email marketing efforts. Read more - including the top email marketing vendors.
3 mins read
Data analytics is the systematic and pervasive use of automated processes, mathematical and statistical tools, data analysis, and advanced computer...
4 mins read
Nonprofit customer relationship management software (CRM) is a business tool designed to help nonprofits manage and track their relationships with...
14 mins read
Marketing automation tools ease the manual burdens on sales, marketing, and email teams by following built-in workflows for preconfigured business...
5 mins read
What is Zoho CRM? Zoho CRM is an on-demand, SaaS-based customer relationship management (CRM) software solution designed to manage sales...
3 mins read
CRM and ERP are two important technology acronyms that businesses need to know. Both are valuable business software solutions, but...
2 mins read
What is Digital Advertising? Digital advertising is marketing to a target audience through digital platforms, including social media, email, search...
5 mins read
Open source customer relationship management (CRM) software is a business tool that features open source code. This code enables businesses...
8 mins read
Also referred to as online marketing, internet marketing is the process of promoting a brand or business and its products...
6 mins read
A CRM dashboard is a feature of CRM solutions that allows sales and marketing teams to capture and visualize data...
4 mins read
Email marketing is a type of direct digital marketing that uses electronic mail (also called email or e-mail) as the...
5 mins read
The modern customer wants businesses to understand their needs and deliver an unforgettable experience consistently across channels. But marketers rarely...
6 mins read
Early adopters play an integral role in the shift from untested to critical technology—they’re the first buyers to invest in...
3 mins read
M-commerce is short for mobile commerce, which involves using cell phones, tablets, and other wireless handheld devices for online transactions....
6 mins read
Software as a service (SaaS) is a software delivery method that provides access to applications, storage, computing power, and subsequent...
3 mins read
Clickthrough rate (CTR) is a common term used in internet marketing to measure the success and effectiveness of an online...
8 mins read
Professional services automation (PSA) is a type of software that allows users to manage and track their professional services work...
9 mins read
Oracle is a global technology company specializing in database software, enterprise software, hardware, and cloud applications and infrastructure. Known for...
