ZoomInfo is a software as a service (SaaS) company that provides detailed information on millions of businesses and business professionals. It sells access to its database of information to companies, sales professionals, and recruiters.
The cloud software company gives businesses and marketers the tools they need for prospecting, targeted outreach, lead scoring, and more. It helps them understand their ideal customers and target businesses who visit their websites in real time. By providing in-depth information on customers, prospects, and opportunities, it fuels a company’s go-to-market strategy from start to finish.
In 2020, ZoomInfo launched its Intent product, a machine learning program that identifies prospects and customers in the early stages of the sales cycle. The solution enables go-to-market teams to reach prospects at the right time by telling them what prospects and customers to engage with and when.
Marketers and salespeople use ZoomInfo to enhance their lead generation efforts. They use the business contact database and sales intelligence tools to learn about new businesses to target.
Insightful prospect data helps marketers create a list of accounts that fit their ideal customer profile. Recruiters also use the platform’s search query filters to identify passive candidates and connect with them.
Larger companies use the platform’s API to manage the data they receive. They can customize the solutions and integrate them into their workflows to boost productivity and revenue.
Yes, because its tools only aggregate business-related data. The software collects professional data, such as work email addresses and job titles. It doesn’t store highly sensitive information like financial data or browser history. The company also has an internal team that actively monitors its data and research practices to ensure they align with data protection and privacy laws, such as the CCPA and GDPR.
Currently, approximately 3,300 companies use ZoomInfo, most of which are based in the United States. Most of them are in the computer software industry. Many companies use ZoomInfo for lead generation and to learn about new businesses to target. The platform provides an overview of companies, allowing for quick research.
If at any point you wish to remove your information from ZoomInfo’s database, follow this step-by-step process:
Read more about ZoomInfo and other emerging business intelligence tools with TechnologyAdvice’s roundup of top predictive analytics tools.