Articles by

Alice Musyoka

Alice Musyoka is a B2B Content Strategist, Copywriter, and Children’s Author. She’s been writing professionally for over 9 years and has worked with some of the world’s top brands. Her superpower is writing compelling content that resonates with readers and ranks on search engines. You can connect with her on LinkedIn.

Third-Party Apps

A third-party application is an application provided by a vendor other...

Social Media Monitoring

Social media monitoring helps companies leverage the full potential of social...

Facebook Ads Manager

There are about 4.6 billion active social media users globally, as...

MOFU (Middle of the Funnel)

MOFU, or Middle of the Funnel, is a content marketing term...

Best Project Management Software

Project management software is business software that is used to plan...

CRISC Certification

The CRISC (Certified in Risk and Information Systems Control) certification is...

ITSM Tools

IT Service Management (ITSM) tools are the tools involved in designing,...

Data Governance

Data governance is a term used to refer to the management...

Programmer vs. Developer: What’s the Difference?

A programmer is a professional who writes software code for computer...

ZipRecruiter

ZipRecruiter is a popular online job board and recruitment platform that...

ZoomInfo

ZoomInfo is a software as a service (SaaS) company that provides...

Threatware

Threatware (malware, spyware) is a category of malicious computer programs designed...