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    Definitions 4 min read

    Digital marketing agencies are businesses that provide marketing services to clients across digital mediums like social media and websites. These services aim to increase the visibility of the client’s products or services to online audiences. In this definition, learn more about what a digital marketing agency is, what they do, and the benefits of working with and for this kind of agency.

    What Is a Digitial Marketing Agency?

    Digital marketing is a powerful marketing strategy that businesses can use to communicate, engage, and create a brand reputation with current and prospective customers. Digital marketing services include digital advertising, email marketing, social media management, copywriting, and search engine optimization (SEO). 

    Digital agencies help clients reach specific groups of consumers by using targeted keywords and paid advertisements on their websites and other digital properties. These services assist enterprises in attracting new customers and increasing sales for their business.

    What Do Digital Marketing Agencies Do?

    Digital marketing agencies help companies grow their online presence with several internet marketing strategy verticals. Digital marketing agencies provide a range of services that focus on digital advertising, content marketing, and email marketing campaigns.

    In order to meet the needs of clients in this competitive industry, many agencies have evolved into multi-service providers, offering full-service digital marketing solutions for businesses across different industries. These are the three main kinds of agencies that provide digital marketing services to businesses today:  

    Business-to-business (B2B) agency

    B2B agencies focus on helping businesses generate leads and sales from other companies. These types of agencies may specialize in one or more areas of digital marketing, such as copywriting, SEO, and email campaigns. They are also experts in applying sales funnel and buyer persona best practices to their digital and content marketing strategies.

    Business-to-consumer (B2C) agency

    These agencies cater to business owners who want to increase their online presence with a targeted group of consumers. B2C marketing agencies most frequently assist clients by creating or optimizing websites or blogs. Content creation, SEO, and link building are some of the most important skill sets for B2C marketing agencies.

    Full-service agency

    This type of digital marketing agency offers all kinds of digital marketing solutions; B2B strategy, B2C strategy, design work, and website development are commonly offered solutions. Full-service digital marketing agencies have the experience, staff numbers, and necessary digital resources to provide comprehensive service.

    Who Works at a Digital Marketing Agency?

    Digital marketers work with clients who know how to run their businesses but don’t necessarily know how to market them. The digital marketing agency’s team of experts helps clients define their target audiences and develop marketing strategies accordingly. 

    A digital marketing agency’s staff may include:

    • Digital Marketers: Help companies create and execute effective online advertising campaigns primarily through SEO strategy and social media management.
    • Social media managers: Oversee the day-to-day operations of a company’s social media accounts. They create and schedule engaging social posts, respond quickly to customer complaints and questions, and maintain a cohesive digital brand that matches the audience.
    • Content writers and copywriters: Write blog posts, articles, white papers, and email marketing campaigns on behalf of customers’ businesses.
    • Video producers: Produce videos to engage customers and explain how products and/or services work. Videos are posted on company websites and social media channels to increase audiences and sales conversions.
    • Web developers: Build web pages for businesses and troubleshoot website performance issues. 
    • Web and graphic designers: Ensure websites, social media accounts, and other visual brand assets are designed well. They may create landing pages, images, graphics, layouts, and other visual assets for the digital marketing team.

    What Are the Benefits of Working at a Digital Marketing Agency?

    Some of the top benefits of working for a digital marketing agency include:

    A dynamic work environment

    Digital marketing agencies work with various clients on diverse projects, which allows employees to work on many different marketing strategies and campaigns simultaneously.

    Opportunities for creative work

    Marketing agency work is all about creative problem-solving for the client. It’s a great career field for creatives and analytical thinkers.

    A space to learn new professional skills

    Digital marketing teams and their customers are always changing and looking for new skill sets. Professionals who go into this kind of work are sure to find ongoing opportunities for growth, training, and career development.

    Interested in becoming a digital marketer? Start growing your skills with the Google Digital Marketing & E-commerce Professional Certificate.