A marketing tactic that encourages a customer to take a specific action. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer. For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. free shipping or discount) to convert the customer from browser to paying customer. Conversion marketing is measured by conversion rate the percentage of visitors who take the desired action.
Conversion Marketing
Updated on:
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Top Articles
List of Windows Operating System Versions & History [In Order]
The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...
How to Create a Website Shortcut on Your Desktop
Website Shortcut on Your Desktop reviewed by Web Webster
This Webopedia guide will show you how to create a website shortcut on your desktop using...
What are the Five Generations of Computers? (1st to 5th)
Reviewed by Web Webster
Each generation of computer has brought significant advances in speed and power to computing tasks. Learn about each of the...
Hotmail [Outlook] Email Accounts
Launched in 1996, Hotmail was one of the first public webmail services that could be accessed from any web browser. At its peak in...
Definitions
XiaoBa Ransomware
XiaoBa is a type of file-encrypting ransomware that runs on Windows and encodes...
Collaboration
Team Management Software
Team management software is a type of organizational software that supports remote team...
Definitions
Kaseya Ransomware Attack
The 2021 ransomware cyberattack on U.S.-based software solutions company, Kaseya, is known as...
