A marketing tactic that encourages a customer to take a specific action. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer. For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. free shipping or discount) to convert the customer from browser to paying customer. Conversion marketing is measured by conversion rate the percentage of visitors who take the desired action.
Conversion Marketing
Updated on:
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Related Articles
Complete List of Cybersecurity Acronyms
Cybersecurity news and best practices are full of acronyms and abbreviations. Without understanding what each one means, it's difficult to comprehend the significance of...
Human Resources Management System
A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...
How To Defend Yourself Against Identity Theft
Almost every worldwide government agency responsible for identity theft issues will tell you the same thing: The first step to fighting identity theft is...
Infographic
An infographic is a visual representation of information or data. It combines the words information and graphic and includes a collection of imagery, charts,...
Definitions
ScalaHosting
ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...
Development
HRIS
Human resources information system (HRIS) solutions help businesses manage multiple facets of their...
Definitions
Best Managed Service Providers...
In today's business world, managed services are more critical than ever. They can...