8 mins read
Fintech, also known as “financial technology,” is a term used to describe companies that use innovative technology to create more...
11 mins read
Proof of Work (PoW) is a consensus mechanism that secures blockchains by requiring miners to solve complex computational puzzles in...
3 mins read
Blockchain networks are essentially distributed databases of digital transactions or events. The network’s nodes must reach an agreement to complete...
4 mins read
Alibaba Group is an international technology company with a deep portfolio of companies offering global buyers and sellers platforms to...
3 mins read
Direct marketing is a strategy for selling products and services directly to customers. Direct marketing materials are crafted with a...
1 min read
Short for commercial off-the-shelf, an adjective that describes software or hardware products that are ready-made and available for sale to...
11 mins read
E-commerce, or electronic commerce, is online-conducted business, including marketing, sales, and fulfillment. Consumers and businesses place and track orders at...
4 mins read
A landing page (sometimes called a post-click landing page, static page, squeeze page, or lead capture page) is an individual...
3 mins read
Interactive voice response (IVR) is a telephony technology that filters phone calls based on callers’ responses through either vocal feedback...
2 mins read
A flowchart is a diagram that represents a workflow, process, system, or computer algorithm. It depicts the separate steps of...
2 mins read
UTM (Urchin tracking module) parameters are code appended to a URL through Google Analytics. They track campaign data for businesses...
2 mins read
Project Libra is the codename for Facebook’s plans to release its own cryptocurrency for shopping and sending currency within the...
2 mins read
Amazon Prime Day refers to a Black Friday-like discount day that provides members-only access to special deals for Amazon Prime...
2 mins read
Empty package scalping is an e-commerce scheme where an online business will inflate successful package delivery statistics on popular e-commerce...
4 mins read
Amazon Prime is a paid subscription that provides exclusive services and products to Amazon customers. For $12.99 per month or...
3 mins read
Email marketing is still one of the most effective online marketing techniques for small businesses to communicate important messages to...
1 min read
In email marketing a soft sale means that the initial contact with a potential customer (or first remarketing contact) uses...
1 min read
HammerTap is an eBay research tool designed to help eBay sellers by providing market research tools and webinars.
1 min read
Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number...
2 mins read
The Quant Method (TQM) is a behavioral marketing strategy that aims to create chemistry between clients and their customers and...
3 mins read
If you haven’t encountered beacons yet, chances are you will soon. Beacons are small and usually inexpensive devices that employ...
4 mins read
A relatively new term is gaining steam as dominant technology trends converge into an entity that is larger than even...
7 mins read
Marketing is a hot topic for small business owners, which is why we spend a lot of time thinking and...
3 mins read
Gamification means using digital game design techniques in non-game context, such as education, business or social. For example, a business...
My 14-year-old son spends a lot of time shopping for stuff online. His least favorite part of online shopping is...
Many folks seem excited about Apple’s introduction of Apple Pay and its potential to advance contactless payment technology, by solidifying...
2 mins read
Silk Road is the name of an online anonymous marketplace or black market website that trafficked illegal goods including drugs,...
2 mins read
Apple Pay is a mobile payments service and digital wallet app that utilizes Near Field Communication (NFC) to initiate secure...
1 min read
In ecommerce terminology, Facebook commerce, or F-commerce, is a strategy that focuses on developing or designing ecommerce content and storefront...
2 mins read
What is Digital Advertising? Digital advertising is marketing to a target audience through digital platforms, including social media, email, search...
5 mins read
The world of electronic commerce (ecommerce) is vast and your key to understanding the technology is to first understand the...
1 min read
The Marketplace Fairness Act is a bill that requires online retailers to collect sales taxes from out-of-state customers, even if the retailers don't have a physical presence in the customer's state.
1 min read
In electronic commerce (ecommerce) terminology, assortment intelligence refers to a set of tools and software used to help online retailers...
1 min read
In electronic commerce (ecommerce) terminology, curated commerce refers to creating unique product lines that provide customers with a distinct collection...
1 min read
Competitive price intelligence (also called price intelligence) refers to the use of detailed analytics to create and optimize a retailer’s...
1 min read
A digital payment service from Google designed to make it easier for customers to make online and traditional in-store purchases....
1 min read
In e-commerce terminology, tablet commerce, also called tablet ecommerce or t-commerce, is a mobile commerce strategy that focuses on designing...
3 mins read
QR Codes are popular marketing tool because the barcode can store phone numbers, addresses and URLs. The QR Code (short...
1 min read
A phrase that describes methods and processes a business uses to allow its customers to complete most steps in purchasing...
8 mins read
Also referred to as online marketing, internet marketing is the process of promoting a brand or business and its products...
2 mins read
Short for quick response code, a QR code is a type of two-dimensional (2D) barcode that can be read using...
3 mins read
Google Ads (formerly AdWords) is an advertising service that enables businesses to display ads within Google s search results and...
5 mins read
This Webopedia Small Business Marketing Guide will help you manage online, Web-based marketing campaigns that will expand your customer base....
Short for business-to–business, B2B is the exchange of services, information and/or products from one business to another, as opposed to...
1 min read
Short for business-to–consumer, the exchange of services, information and/or products from a business to a consumer, as opposed to between...
1 min read
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email systems...
1 min read
A Google search operator that allows a user to restrict the search engine results to only those pages with the...
1 min read
A slang term used to mean “cartoon attorney.” The word is used to describe a type of email spam message...
1 min read
The removal of an email address from an email list when the address owner complains about receiving spam messages. In...
1 min read
A slang term used to describe a special contract between an ISP and a customer whereby the ISP will permit...
1 min read
A slang term used to describe a method of delivering spam — or unsolicited email. Snowshoe spamming refers to the...
1 min read
A technique used by spammers to slow down the transmission rate of unsolicited emails (spam) that are sent in bulk....
1 min read
Abbreviated as ACH, it is a network of batch processing systems for clearing electronic payments for participating financial agencies in...
1 min read
A webpage that has been viewed by one visitor. Page views are often used in online advertising, where advertisers use...
1 min read
An eBayservice that lets users test, review and interact with new features that eBay is developing. Formally called ” Garden...
1 min read
In electronic commerce and online advertising, a brand advocate is a person, or customer who talks favorably about a brand...
1 min read
Short for the Data Interchange Standards Association, DISA is a not-for-profit organization with a mission of advancing the foundation of...
1 min read
Short for the Electronic Commerce Code Management Association, ECCMA is an international association of industry and government master data managers....
1 min read
Short for the National Institute of Standards and Technology, NIST is a non-regulatory federal agency within the U.S. Department of...
1 min read
A marketing tactic that encourages a customer to take a specific action. In electronic commerce, conversion marketing is the phrase...
1 min read
An online marketing slang term coined by Charles Nicholls, founder of SeeWhy, to describe any customer that spreads your offers...
1 min read
The name of a popular Web-based PHP auction software package. Users can purchase and install phpAuction to create an online...
1 min read
Automated merchandising is classified as predictive merchandising.
1 min read
Also called order fulfillment, in electronic commerce terminology, it is the term used to describe the complete process used by...
1 min read
Also called automated merchandising or personalized product recommendations, in electronic commerce it is a search technology that integrates data and...
1 min read
Social shopping is a slang phrase used to describe networked shopping. In electronic commerce it refers to consumers who use...
A list of abbreviations and acronyms commonly used on eBay and in classified and want ads. With the growing popularity...
1 min read
Slang term used to describe selling (or promoting) an eBay item on Twitter. See “Cool Twitter Tools for Better Tweeting”...
1 min read
(mal’ ver tiz’ ing) (n.) Malicious online advertising, typically performed by masking malicious computer code with seemingly harmless online advertisements....
1 min read
Online the word niche is used in a number of technologies to refer to a specific topic, subject or category....
1 min read
Short for Payment Application Data Security Standard (PA-DSS) it is a best practices standard maintained by the Payment Card Industry...
1 min read
Short for Payment Card Industry Security Standards Council (PCI SSC), it is the governing organization and open forum responsible for...
1 min read
An e-commerce trustmark is a badge, image or logo found on an electronic commerce website that indicates the site is...
1 min read
In electronic commerce, product reviews are used on shopping sites to give customers an opportunity to rate and comment on...
1 min read
In electronic commerce, service review is an option for customers to rate a company’s service, such as a hotel or...
1 min read
Slang term adapted by the media to describe the Yahoo and Microsoft search partnership. The partnership will see Microsoft power...
1 min read
The name of the first advertising service for Twitter. Sparq provides a self-service interface that lets advertisers quickly set up...
1 min read
An option in an e-mail that appears to be a legitimate unsubscribe option. When the e-mail recipient clicks the link...
1 min read
In e-mail marketing, affirmative consent is the request by a Web site reader to receive advertising or promotional information via...
1 min read
The term used to describe the process of maintaining an e-mail subscriber list. List hygiene includes taking care of unsubscribe...
1 min read
AOV is short for average order value. It is an e-commerce phrase used to describe the average dollar amount spent...
1 min read
In marketing terms it refers to a piece of marketing material, such as an e-mail newsletter, that goes beyond the...
1 min read
The term used by online marketers to describe the efforts of a company to keep their customer or client from...
1 min read
Short for cost per order, CPO is the total cost of your marketing campaign divided by the number of orders...
3 mins read
Direct digital marketing is a method of marketing handled primarily through direct digital channels like email and Web. It makes...
1 min read
In email marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups;...
1 min read
In email marketing, the acquisition cost or cost of acquisition is the actual cost of generating one single lead, new...
1 min read
In e-mail marketing, the open rate is the number of list subscribers who opened the e-mail message. The open rate...
1 min read
In e-mail marketing, churn is the percentage of your subscriber list e-mail addresses that unsubscribe or bounce over a set...
1 min read
The bottom section of an e-mail message that contains information that does not change from one e-mail marketing campaign to...
1 min read
In e-mail marketing, an event triggered e-mail is a message that is sent to a list subscriber based on an...
1 min read
A channel partner term that is used to describe how products and services move through channel partners to the consumer....
1 min read
A selection of products or services that are identified by the product name or the name of the company who...
1 min read
An electronic commerce and channel partner term that is used to describe a program that rewards customers for making purchases...
1 min read
(1) Short for estimated street price, ESP is a manufacturer or developer’s estimated price for a product in a specific...
1 min read
Short for manufacturer’s suggested retail price, MSRP is the term used to mean the price at which a developer or...
1 min read
The term used to describe the expected performance over a given time period for an individual sales representative or sales...
1 min read
Vendor is another name for a seller, merchant or supplier. It is commonly used to refer to online (e-commerce) sellers.
1 min read
A false digital certificate used to secure Web sites. A rogue Certification Authority (CA) certificate allows malicious users to impersonate...
1 min read
A set of recommendations established by the The Interactive Advertising Bureau (IAB) that assist companies that report audience metrics to achieve transparency in audience counts and to revise out-of-date methodologies.
1 min read
A phrase used to describe how people use morals to guide choices while surfing the Web and using the Internet....
1 min read
API enables developers to retrieve updated data on eBay. Client Alerts can be used to monitor a seller’s listed items...
1 min read
Project Echo is an eBay.com platform integration tool that enables developers to embed third-party applications in Selling Manager and Selling...
1 min read
The eBay Merchandising API is used by developers to show items and products on eBay that are popular with eBay...
1 min read
Also called eBay Shopping Web Services, the eBay Shopping API offers access to public read-only data such as searching for...
1 min read
eBay's Large Merchant Services (LMS) is a set of APIs that enable an online seller's application to send large amounts of inventory to eBay.
1 min read
A service that enables PayPal customers to use their mobile phones to authenticate transactions through a service that lets customers use SMS messaging to get a randomly generated access code to log into their accounts.
1 min read
Eye track, or eye tracking technology uses a combination of an eye-tracker device to capture a person’s eye motion or...
2 mins read
Short for stock keeping unit, SKU is a unique numerical identifying number that refers to a specific stock item in...
1 min read
On online selling sites, such as eBay, eBay alternatives and classified ad Web sites, 0FB is an abbreviation used to...
1 min read
On eBay, eBay alternatives, and classified ad Web sites, AO is an abbreviation used to mean all original. This abbreviation...
2 mins read
What does DOA mean? On e-commerce websites (specifically auction-based online marketplaces like eBay and eBay alternatives), DOA is an acronym...
1 min read
On eBay, eBay alternatives, and classified ad Web sites, OOAK is an abbreviation used to mean one of a kind....
1 min read
On eBay, eBay alternatives, and classified ad Web sites, CAYOR is an abbreviation used to mean cash at your own...
1 min read
On eBay, eBay alternatives, and classified ad Web sites, FSoT is an abbreviation used to mean for sale or trade....
1 min read
What is WTB? On eBay, eBay alternatives, and classified ad Web sites, WTB is an abbreviation used to mean wanted...
1 min read
On eBay, eBay alternatives, and classified ad Web sites, BWI is an abbreviation for boxed with instructions. This abbreviation is...
1 min read
An electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the...
1 min read
On the eBay auction Web site, the Gallery picture is a small thumbnail picture (at a standard size of 96...
1 min read
In Google Analytics, user agent is a term used to mean any program used for accessing a Web site.
3 mins read
Google Analytics is digital analytics software that enables users to gather data about the performance and overall usage of their...
1 min read
In Google Analytics average page depth is the number of times unique visitors returned to your Web site during a...
1 min read
In Web analytics, the study of the impact of a Web site on its users, basic metrics is the term...
1 min read
In Web analytics, the study of the impact of a Web siteon its users, basic metrics is the term used...
A coupon code, also called a promo code or discount code, is a string of letters and numbers that shoppers...
1 min read
The name of an online eBay alternative marketplace that aims to make selling online easy for its users, and to offer unique items to buyers.
1 min read
On the eBayauction Web site, the Fixed Shipping Limits is a policy announced by eBay in August 2008. Fixed Shipping...
1 min read
The name of a popular Web-based PHP auction software package. Users can purchase and install PHP Pro Bid to create...
1 min read
A partnership between two or more companies where both companies jointly market each other’s products. For example, a company who...
1 min read
A slang term derived from the words advertisement and information. In Internet and online advertising, advermation is the term used...
3 mins read
The slang phrase used to describe the growing number of online marketplaces that provide selling channels that does not include...
1 min read
A bar code printing system for Windows, Unix, AS400, mainframes and ERPs. BarDIMM boards add barcode printing, fonts, macros and...
3 mins read
Sometimes called an inbound link (IBL), a backlink is a term used to describe an external hyperlink that directs traffic...
1 min read
In search engine optimization (SEO) terminology, a quality backlink is a backlink that links to your Web site using your...
1 min read
The name of eBay’s affiliate program that pays affiliate when they send referrals from their affiliate links to eBay to...
1 min read
In Internet and online advertising viral marketing is a type of marketing technique that relies on and encourages people to...
1 min read
In online advertising zip code targeting is the geographical targeting of advertisements based on the visitors zip code. An example...
1 min read
In online advertising, ad targeting refers to the practice of advertisers attempting to reach (target) a specific desired consumer audience....
1 min read
A type of affiliate marketing where the affiliate uses their own branding to send visitors through affiliate links. For example,...
1 min read
In online advertising context-centric refers to the marketing practice of matching product advertisements with content on an affiliate’s Web site...
1 min read
An affiliate marketing slang term used to describe a payment made by a merchant to an affiliate for each new...
1 min read
In online advertising, the term raw hits is used to refer to the total number of visits to any Web...
1 min read
Short for Run Of Channel, in online advertising ROC is a type of online ad buying campaign where the banner,...
1 min read
An information filtering technology, commonly used on e-commerce Web sites that uses a collaborative filtering to present information on items...
1 min read
A type of Web site marketing used to increase your Web site link popularitylink popularity. Linkbait is actual content within...
1 min read
Short for business-to–government, B2G is the exchange of services, information and/or products from one business to a government agency, as...
1 min read
Slang term used to describe the random spending of marketing dollars in an unorganized, unplanned way. The slang term is...
1 min read
A slang term used to describe any non-standard type of Web advertisement. This type of ad is not a banner...
1 min read
In electronic commerce, digital goods is a general phrase used to describe any goods that are stored, delivered and used...
1 min read
Short for Detailed Seller Ratings, on eBay DSR is the part of the feedback system that allows buyers to leave...
9 mins read
If you have a Web site or blog and are looking for a way to earn income from your online...
1 min read
Friday, November 29 is Black Friday 2019. In retail and online shopping the first day after Thanksgiving in the United...
1 min read
Monday, December 2 is Cyber Monday 2018. In retail and online shopping the Monday immediately following Thanksgiving (or the Monday...
1 min read
In search engine optimization, off-page optimization refers to factors that have an effect on your Web site or Web page...
1 min read
In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page...
1 min read
In online advertising it is a slang term used to describe advertisements sent via bulk e-mail.
1 min read
The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in...
12 mins read
Ready to dive into online auctions? Our Getting Started guide offers information, tips and resources to help you list your...
1 min read
Widely used in Hong Kong, the Octopus card is used for purchases on public transport, in convenience stores, fast food...
1 min read
Wugging is a slang term that means Web use giving. The term wugging means to raise charity money through the...
2 mins read
Short for Payment Card Industry (PCI) Data Security Standard (DSS), PCI DSS is a standard that all organizations, including online...
1 min read
The PCI (Payment Card Industry) Security Standards Council is an industry-led standards organization, founded by American Express, Discover Financial Services,...
1 min read
In e-mail terminology, co-registration refers to arrangements between companies to collect user information. Usually this would be a separate check-box...
1 min read
A merchant or online vendor will offer a sale or clearance price on an item in a newsletter or online...
1 min read
An individual or organization who retains a fee for negotiating or conducting transactions over the Internet as a third party,...
1 min read
In search engine optimization (SEO), this refers to keywords or phrases that are placed in the HTML source code and...
1 min read
Short for Internet Keyed Payment, iKP is a set of protocols proposed by IBM Research in Hawthorne and Zurich, for...
1 min read
In search engine optimization (SEO) keyword density is the measurement in percentage of the number of times a particular keyword...
1 min read
In search engine optimization (SEO) keyword frequency is the number of times a keyword or phrase appears on a single...
1 min read
In search engine optimization (SEO), this refers to the prominent placement of keywords or phrases within a Web page. Prominent...
1 min read
A name for a type of software tool used in e-commerce or the name used to describe only the engine...
1 min read
When choosing a third-party eBay applications or hosted services, you can verify the application works with the eBay platform by...
1 min read
When choosing a third-party eBay applications or hosted services, you can verify that the application works with the eBay platform...
1 min read
Abbreviated as FPO, front page optimization is the process of increasing the amount of visitor click-through and reducing bounce rates....
1 min read
In electronic commerce, the acquiring bank is the financial institution that enters an electronic transaction into the collection stream. This...
1 min read
In electronic commerce a charge back is a reversal of a credit card transaction, which is usually initiated by the...
1 min read
Pages on the PayPal Web site that merchants and online sellers can access to create HTML code for PayPal that...
1 min read
A PayPal Verified account is one where the account owner has taken the steps required by PayPal to verify their...
1 min read
Back end systems are corporate systems that are used to run a company such as systems to manage orders, inventory...
1 min read
The back office is generally considered to be the technology, services and human resources required to manage a company itself....
1 min read
Shopping search engines that compare the prices on searched-for products at various online stores. While most comparison-shopping engines do not...
1 min read
In search engines a natural search is one where results are returned based on the natural indexing of the Web...
1 min read
A type of contextual advertising where Web site owners pay an advertising fee, usually based on click-throughs or ad views...
1 min read
Refers to stealing or illegal republishing of Web content at a URL different than the original source. The goal of...
1 min read
The word is a combination of search and merchandizing. It is an electronic commerce term used to describe using your...
1 min read
On the eBay auction Web site the Ad Format is type of classified ad listing a seller can use to...
1 min read
On the eBay auction Web site, the block bidder list is a list of bidder or buyer usernames that an...
1 min read
On the eBay auction Web site, Buy It Now, abbreviated as BIN, is an option that sellers can include on...
The phrase Dutch auction is used to describe one of two types of selling formats. First, it describes an auction...
1 min read
On the eBay auction Web site, feedback is the system buyers and sellers use to rate their experience with other...
1 min read
On the eBay auction Web site, the Final Value Fee, abbreviated as FVF, is the amount of money eBay charges...
1 min read
On the eBay auction Web site, Fixed Price is a type of online auction selling format a seller would use...
1 min read
On the eBay auction Web site, an Insertion Fee is the amount of money eBay charges to the seller for...
1 min read
On the eBay auction Web site, the Online Auction Format is a type of selling format where a seller lists...
1 min read
On the eBay auction Web site, a Reserve Price Auction is a type of online auction selling format where a...
1 min read
In affiliate programs, the advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their...
1 min read
In affiliate programs, it is the terms of service between the advertiser and the affiliate, which defines and governs the...
1 min read
In affiliate programs, it’s a special URL that contains the ID or username of the affiliate. This URL is used...
1 min read
In affiliate programs, the Webmaster or site owner who earns a revenue, usually commission-based, for conversion of leads, clicks or...
1 min read
A type of affiliate marketing program where the advertiser pays the affiliate based on conversion of leads, such as a...
1 min read
A type of affiliate marketing program where the advertiser pays the affiliate based on conversion of sales. If a customer...
1 min read
Abbreviated as FSP, in services and outsourcing, a full-service provider is an Application Service Provider (ASP) that specifically provides a...
1 min read
In Internet and online advertising vernacular, a squeeze page is a Web page that contains information that would interest the...
1 min read
A slang term used to describe software that interferes with the user experience by changing key settings in order to...
1 min read
(1) A slang term used to describe a blogger who doesn’t respond to blog comments left by people outside his...
1 min read
An online marketing term applied to a system that utilizes blogs and pings (short for pingback) to deliver content and...
1 min read
Applicability Statement 2 (AS2) is a specification for data exchange, to perform the task of sending and receiving data via...
1 min read
Short for spam blog, it’s a slang term used to describe blogs that are established only to promote affiliate Web...
1 min read
The Clearing House Interbank Payments Company, or CHIPS, is a bank-owned payments system for clearing large value payments. CHIPS is...
1 min read
Short for run of network, in Online Advertising RON is a type of online ad buying campaign where the banner,...
2 mins read
Run of site (ROS) is an advertising term in which a banner, image, or other online advertisement can appear on...
1 min read
In Online Advertising it is the restriction on the amount of times a visitor is shown a particular advertisement when...
1 min read
In Online Advertising, house ad refers to a self-promotional ad that a company runs on their own Web site or...
1 min read
An online banner, image or media ad that is taller than the standard 120×240 pixel vertical banner ad.
1 min read
A banner ad that attempts to trick people into clicking it, usually by imitating an operating system or software error/action...
1 min read
Popular in Internet and Online Advertising, buzzword is used to describe any trendy or newly made-up word or phrase that...
1 min read
In Online Advertising it is the percentage of visitors who take a desired action (e.g. make a purchase or click...
1 min read
A software tool or online service that is used to verify and check for broken hyperlinks within your Web site....
1 min read
Adding your Web site URL and details to search engines individually by hand, rather than using a link submission service...
1 min read
eBay is an online marketplace built to enable trade on a local, national and international basis. eBay offers an online...
3 mins read
M-commerce is short for mobile commerce, which involves using cell phones, tablets, and other wireless handheld devices for online transactions....
1 min read
Short for relationship e-commerce, it is electronic commerce with an emphasized focus on the relationship between the merchant and the...
1 min read
Abbreviated as CF, in electronic commerce it is the method and process used to match data of one user with...
1 min read
In affiliate marketing programs, the payment threshold refers to the minimum accumulated commission an affiliate must earn to initiate a...
1 min read
The process by which all parties involved in a credit card transaction (i.e., processors, acquirers, issuers and so on) manage...
1 min read
An electronic commerce tool (software or service) that is the user-interface for the customer to shop at online stores. It...
1 min read
An industry term for a business banking relationship whereby you and a bank have arranged to accept credit card payments...
1 min read
Abbreviated as MSP, a Merchant Service Provider is a company or organization who provides transaction processing solutions to merchants.
1 min read
The service that automates the payment transaction between the shopper and merchant. It is usually a third-party service that is...
1 min read
Point of sale, or POS as it is more commonly abbreviated, refers to the capturing of data and customer payment...
1 min read
A type of text-based Web site navigation that breaks the site into links of categories and sub-categories allowing major categories...
1 min read
Shortened form of newspaper and informational letter. Generally used to describe a periodic publication distributed by e-mail to an opt-in...
1 min read
Live support is a Web service that allows businesses to communicate, or chat, in real time with visitors to their...
1 min read
In software and application development, a gold version is the final stage of software development and follows the alpha and...
1 min read
Commerce Services Providers, or CSPs supply businesses with the tools and services they need to buy and sell products and...
1 min read
Short for Customer Data Integration, it is the combination of the technology, processes, and services needed to create and maintain...
1 min read
)IntelliTXT is a type of Internet advertising technology that scans a Web page for both appropriate keywords and contextual relevancy....
1 min read
Reporting capability to measure the effectiveness of a particular ad on the Web by tracking which ad viewers actually bought...
2 mins read
1. Short for Society for Worldwide Interbank Financial Telecommunication, SWIFT is a financial industry-owned cooperative that supplies secure, standardized messaging...
1 min read
A Web site that refers buyers to a third-party Web merchant willing to sell a good or service at the...
1 min read
Short for Payment Transaction Application Layer, an open standard developed in part by CommerceNet that allows merchants to accept any...
1 min read
The portion of a Web page that is visible once the page has loaded, normally it is the very top...
1 min read
An automated marketing program where a Web advertiser or merchant recruits webmasters to place the merchant’s banner ads or buttons...
1 min read
A retail securities broker that provides its services over the Internet.
1 min read
Short for Address Verification Service, AVS is a service used in the United States to verify a cardholder’s billing address....
1 min read
Short for card-not-present, a term used to describe a merchant situation where the consumer makes a credit card transaction without...
1 min read
Often abbreviated as EFT, Electronic Funds Transfer is the paperless act of transmitting money through a computer network.
1 min read
Founded in 1998, PayPal, an eBay Company, is akin to an online (Internet) banking service. It enables any individual or...
1 min read
OBI, or Open Buying on the Internet is an e-commerce standard that has been specified by the OBI Consortium. OBI...
1 min read
A return receipt is an e-mail notification that informs you when and if the recipient has opened your message. This...
1 min read
Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the...
5 mins read
Rank refers to the position of a website or page in a list of search engine results for a specific...
1 min read
Search engine marketing (SEM) is a type of internet-based marketing associated with the researching, submitting and positioning of a website...
1 min read
Short for Enterprise Decision Management, EDM entails all aspects of managing automated decision design and deployment that an organization uses...
9 mins read
Thanks to myriad products and services, doing business on the Web has been easier. However, before you can open for...
Short for Electronic Funds Transfer Point of Sale, it means customers pay funds (transfer) from their account to the merchants...
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WebSphere is an IBM brand of products that implement and extend Sun’s JavaTwoEnterpriseEdition (J2EE) platform. The Java-based application and transaction...
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Acronym for DOT (as in DOT-COM) Brick And Mortar. DOTBAM refers to the online division or group of a traditional...
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Acronym for Web Application Meets Brick And Mortar. The acronym WAMBAM is used to describe the online endeavors of traditional...
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A pop-up blocker refers to any software or application that disables any pop-up, pop-over or pop-under advertisement window that you...
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Click fraud is an illegal practice that occurs when individuals click on a website’s click through advertisements (either banner ads...
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1. A Web jumpstation is an organized and annotated collection of external related links published within a Web site. For...
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eBusiness (e-Business), or Electronic Business, is the administration of conducting business via the Internet. This would include the buying and...
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(p d in-kloo zh&n) (n.) Paid inclusion is a search engine marketing model in which a website pays a fee...
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( -guv &rn-ment) (n.) A generic term that refers to any government functions or processes that are carried out in...
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(n.) Advertising on a website that is targeted to the specific individual who is visiting the Web site. A contextual...
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(f ls ri-jek shun) (n.) In biometrics, FRR, or false rejection rate is the instance of a security system failing...
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(n.) A software application that monitors and/or analyzes the activities of a computer, and subsequently its user, of the purpose...
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(n.) Also spelled as spIM, spam over instant messaging (IM). Spim is perpetuated by bots that harvest IM screen names...
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A subsidiary of the Council of Better Business Bureaus. The mission of the BBBonline is to promote trust and confidence...
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Abbreviated as FIX, a vendor-neutral standardized message format protocol for describing real-time security transactions. FIX is a public-domain specification owned...
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Abbreviated as CPM (the letter “M” in the abbreviation is the Roman numeral for one thousand). CPM is used by...
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Web analytics is a generic term meaning the study of the impact of a website on its users. Ecommerce companies...
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(adj.) When used in terms of a Web site, sticky refers to a site’s ability to keep visitors on the...
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(n.) A hyperlink either on a Web page or in the results of a search engine query to a page...
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Short for business blog, a blog used by a business to promote itself.
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See under keyword stuffing.
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Short for Europe, Middle East and Africa, a term used in traditional and electronic commerce to signify activities in those...
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(1) The session of activity that a user with a unique IP address spends on a Web siteduring a specified...
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Short for Electronic Invoice Presentment and Payment, a B2B system of issuing invoices to customers via the Internet and receiving...
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Short for Extensible Business Reporting Language, an XML-based specification for publishing the financial information of an enterprise. The standardization of...
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A barcode is the machine-readable representation of the UPC. Barcodes are read by a scanner that passes over the code...
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The last number in a UPC that is used to verify the accuracy of the code. See Webopedia s definition...
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A Universal Product Code (UPC) is a unique 12-digit number assigned to retail merchandise that identifies both the product and...
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Short for the U.S. Small Business Administration, a government agency that helps Americans start and manage small businesses by providing...
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Short for small office/home office, a term that refers to the small or home office environment and the business culture...
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Abbreviated NSP, a typically commercial organization that provides Usenet news as its primary or sole activity.
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A pop-under ad is one that opens in a separate window of a website that a user has visited. This...
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A type of window that appears on top of (over) the browser window of a Web site that a user...
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A program that randomly rotates the banner ads that are seen by users on a Web site so that each...
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Clickthrough rate (CTR) is a common term used in internet marketing to measure the success and effectiveness of an online...
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Also called a minisite, a microsite is a separate page of a Web site that has a separate URL than...
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A term that refers to promotional e-mails that have been requested by the individual receiving them. Unlike spampromotional e-mails that...
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Computer-mediated communication (CMC) refers to human communication via computers and includes many different forms of synchronous, asynchronous or real-time interaction...
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A Web beacon is an often-transparent graphic image, usually no larger than 1 pixel x 1 pixel, that is placed...
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Also referred to as a banner ad, a banner is a typically rectangular advertisement placed on a Web site either...
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(n.) An ISP that piggybacks its services off of a third-party provider in order to offer ISP services without the...
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Formed from a combination of the words information and intermediary, an infomediary is a Web sitethat gathers and organizes large...
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Short for Open Financial Exchange, a unified specification for the exchange of electronic financial data over the Internet. Using a...
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Electronic Commerce Modeling Language (ECML) is a universal format for online commerce Web sites that contains customer information that is...
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The page of a Web site that the user sees first before being given the option to continue to the...
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(1) Also known as stealth, a technique used by some Web sites to deliver one page to a search engine...
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Short for electronic business Extensible Markup Language, a modular suite of specifications for standardizing XML globally in order to facilitate...
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BWTP is short for business Web transaction processing. Compared to OLTP, which describes an individual’s business activities on the Internet,...
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Shortened as XAML. XAML is a vendor-neutral standard developed jointly by Bowstreet, Hewlett-Packard, IBM, Oracle and Sun that is used...
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Abbreviated SFA, sales force automation is a technique of using software to automate the business tasks of sales, including order...
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SUPERSTITIAL(tm) format is a standard in online advertising created by Unicast – a non banner, interactive advertising solutions and services...
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A virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user’s...
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Refers to a system or software package that has been built, installed or supplied by the manufacturer complete and ready...
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A Microsoft operating system platform that incorporates applications, a suite of tools and services and a change in the infrastructure...
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Short for Universal Description, Discovery and Integration. A Web-based distributed directory that enables businesses to list themselves on the Internet...
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Short for electronic bill presentment and payment, the process by which companies bill customers and receive payments electronically over the...
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When tracking the amount of traffic on a Web site, it refers to a person who visits a Web site...
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Based on ANSI X4.13, the LUHN formula (also known as the modulus 10, or mod 10, algorithm) is used to...
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Internet Open Trading Protocol is an IETFspecification which defines a way to create a trading environment that is more reliable...
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Short for cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the...
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Click-and-mortar describes a store that exists online and in the physical world. Barnes and Noble is an example of a...
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A shopping cart is a piece of software that acts as an online store’s catalog and ordering process. Typically, a...
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Developed at the Information Sciences Institute of the University of Southern California. Registered users may write checks to other registered...
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Short for commerce XML, a set of document type definitions for the XML specification. cXML works as a meta-languagethat defines...
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Web software that runs some of the main functions of an onlinestorefront such as product display, online ordering, and inventory...
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A companion application, developed in the Fall of 1997 by San Francisco based software development firm Streamix Corp. as a...
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Used in search engines, an advertisement displayed on the results page of a search, specific to the searched term. Also...
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In Web analytics and advertising, click-through is the process of a visitor clicking on a web advertisement and going to...
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(1) Also called a page hit. The retrieval of any item, like a page or a graphic, from a Web...
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An advertisement’s appearance on an accessed Web page. For example, if the page you’re on shows three ads, that’s three...
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Meaning in between, an advertisement that appears in a separate browser window while you wait for a Web page to...
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How to Send Bitcoin on Cash AppA digital wallet is an online platform or software application that stores payment information....
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An algorithm created in 1991 by Professor Ronald Rivest that is used to create digital signatures. It is intended for...
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The representation of text in the form of a single string of digits, created using a formula called a one-way...
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Disintermediation means to remove the middleman. The phrase is a buzzword used to describe many Internet -based businesses that use...
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(n.) A business organization. In the computer industry, the term is often used to describe any large organization that utilizes...
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A small electronic device about the size of a credit card that contains electronic memory, and possibly an embedded integrated...
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Abbreviated as CA, a trusted third party organization or company that issues digital certificates used to create digital signatures and...
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A feature of transaction processing systems that enables databases to be returned to the pre-transaction state if some error condition...
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(1) Short for Electronic Software Distribution, a system for selling software over a network. ESD systems provide secure communications that...
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Often referred to as simply ecommerce (or e-commerce) the phrase is used to describe business that is conducted over the...
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A system that allows a person to pay for goods or services by transmitting a number from one computer to...
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Short for Multicast Backbone on the Internet, MBone is an extension to the Internet to support IP multicasting — two-way...
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(1) To link a certain type of file to a specific application. In MS-DOS and Microsoft Windows environments, the file’s...
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Short for printed circuit board or expansion board.
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Refers to the design of any system composed of separate components that can be connected together. The beauty of modular...
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Literally, on a circuit board. On-board memory, for example, refers to memory chips on the motherboard. On-board modems are modems...
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What is Peripheral Component Interconnect? In most computing contexts, PCI stands for peripheral component interconnect, a local bus standard developed...