Amazon Prime Day refers to a Black Friday-like discount day that provides members-only access to special deals for Amazon Prime...

Empty package scalping is an e-commerce scheme where an online business will inflate successful package delivery statistics on popular e-commerce...

Amazon Prime is a paid subscription that provides exclusive services and products to Amazon customers. For $12.99 per month or...

Email marketing is still one of the most effective online marketing techniques for small businesses to communicate important messages to...

In email marketing a soft sale means that the initial contact with a potential customer (or first remarketing contact) uses...

HammerTap is an eBay research tool designed to help eBay sellers by providing market research tools and webinars.

Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number...

The Quant Method (TQM) is a behavioral marketing strategy that aims to create chemistry between clients and their customers and...

If you haven’t encountered beacons yet, chances are you will soon. Beacons are small and usually inexpensive devices that employ...

A relatively new term is gaining steam as dominant technology trends converge into an entity that is larger than even...

Marketing is a hot topic for small business owners, which is why we spend a lot of time thinking and...

Gamification means using digital game design techniques in non-game context, such as education, business or social. For example, a business...