Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number of conditions. It is a technique used by businesses and marketers to send relevant communications to specific people in an email marketing list.
Why Segment Your Email List?
The point of segmented email campaigns is to drive response to your email marketing messages by sending relevant and targeted messages to specific people in the list. You can split the list on any number of conditions, such as purchase history, age, geographic location, or previous email campaign interactions to create relevant messages that will engage the list member.
An Example of Email List Splitting
One example of when you might choose to split your email list is when a retail store plans a special local in-store sale that is not carried over to the online store. Here, you would want to segment your email marketing list by geographic location and send the marketing message to subscribers who live in the general area and avoid sending the message to your online-only shoppers would not be interested in the promotion.