Email List Segmentation

Email list segmentation is an email marketing technique where you segment (or split) your subscriber list, based on any number of conditions. It is a technique used by businesses and marketers to send relevant communications to specific people in an email marketing list.

Why Segment Your Email List?

The point of segmented email campaigns is to drive response to your email marketing messages by sending relevant and targeted messages to specific people in the list. You can split the list on any number of conditions, such as purchase history, age, geographic location, or previous email campaign interactions to create relevant messages that will engage the list member.

An Example of Email List Splitting

One example of when you might choose to split your email list is when a retail store plans a special local in-store sale that is not carried over to the online store. Here, you would want to segment your email marketing list by geographic location and send the marketing message to subscribers who live in the general area and avoid sending the message to your online-only shoppers would not be interested in the promotion.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.

Related Articles

Embedded Analytics

Embedded analytics brings self-service business intelligence to everyday application users.

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their workforce operations. They provide a central platform for human resources professionals...

Complete List of Cybersecurity Acronyms

Cybersecurity news and best practices are full of acronyms and abbreviations. Without understanding what each one means, it's difficult to comprehend the significance of...

Human Resources Management System

A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...