Soft Sale (Soft Selling)

In email marketing a soft sale means that the initial contact with a potential customer (or first remarketing contact) uses a gentle, service-based tone. It is a clear and direct action in relation to a specific user experience.

Example of Soft Sell

Soft selling is often used on online retail when customer abandons a shopping cart. In this example, the customer may have abandoned for any number of reasons. Instead of pushing the sale, you could inquire using a soft sale tone email message to ask if there was a technical problem you can help with. This opens the lines of communication in a non-intrusive way.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

Huge List Of Texting and Online Chat Abbreviations

From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top...

How To Create A Desktop Shortcut To A Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Creating a desktop...

The History Of Windows Operating Systems

Microsoft Windows is a family of operating systems. We look at the history of Microsoft's Windows operating systems (Windows OS) from 1985 to present...

Hotmail [Outlook] Email Accounts

  By Vangie Beal Hotmail is one of the first public webmail services that can be accessed from any web browser. Prior to Hotmail and its...

Common Business-Oriented Language (COBOL)...

What is COBOL? COBOL stands for Common Business-Oriented Language. It is a 60-year-old programming...

Shared Hosting Definition &...

Shared hosting is a web hosting model in which multiple sites occupy the...

Database Integration Definition &...

Database integration consolidates data from multiple sources to provide businesses with more comprehensive...