Soft Sale (Soft Selling)

In email marketing a soft sale means that the initial contact with a potential customer (or first remarketing contact) uses a gentle, service-based tone. It is a clear and direct action in relation to a specific user experience.

Example of Soft Sell

Soft selling is often used on online retail when customer abandons a shopping cart. In this example, the customer may have abandoned for any number of reasons. Instead of pushing the sale, you could inquire using a soft sale tone email message to ask if there was a technical problem you can help with. This opens the lines of communication in a non-intrusive way.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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