An electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the desired action. Examples of abandonment include exiting before signing up for a newsletter or downloading an incentive.
A similar electronic commerce term, shopping cart abandonment, refers to visitors who add items to their online shopping cart, but exit without completing the purchase.
Property of Find.co
© 2026 Webopedia. All Rights Reserved
Advertiser Disclosure: Some of the products that appear on this site are from companies from which Webopedia receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. Webopedia does not include all companies or all types of products available in the marketplace.
