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Abandonment (Webpage Or Cart)

Vangie Beal
Last Updated May 24, 2021 7:34 am

An electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the desired action. Examples of abandonment include exiting before signing up for a newsletter or downloading an incentive.

A similar electronic commerce term, shopping cart abandonment, refers to visitors who add items to their online shopping cart, but exit without completing the purchase.