Abandonment (Webpage Or Cart)

An electronic commerce term used to describe a visitor on a Web page who leaves that page before completing the desired action. Examples of abandonment include exiting before signing up for a newsletter or downloading an incentive.

A similar electronic commerce term, shopping cart abandonment, refers to visitors who add items to their online shopping cart, but exit without completing the purchase.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
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