Click here

email marketing

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

See direct digital marketing.
See also the "Small Business Marketing Guide" on Webopedia.com for more information on email marketing.



Top Terms
  • 1

    Consumerization of IT

    Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...

    Read more »

  • 2

    ERP - Enterprise Resource Planning

    Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...

    Read more »

  • Click Here!

Connect with Webopedia

Did You Know? Archive »

  • Quick Reference Archive »