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email marketing

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

See direct digital marketing.
See also the "Small Business Marketing Guide" on Webopedia.com for more information on email marketing.

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