Direct Digital Marketing

Direct digital marketing is a method of marketing handled primarily through direct digital channels like email and Web. It makes use of addressable mediums. Application proposes that the sender can easily identify the recipient of the distributed messages. As opposed to traditional direct marketing, digital marketing uses only digital communication sources. Conventional direct marketing is achieved using a customer s postal address and sending physical paper mail, such as a flyer or brochure.

Digital addressability is established in a variety of digital ways, including through an email address, web browser cookies, or mobile phone name with the transition from direct marketing into direct digital marketing. Direct marketing is not always mass marketing. Direct digital marketing is possible when the target audience is clear and known.

Because of the flexibility of this marketing system, many businesses and organizations now have alternative channels of marketing and reaching out to their target audience. The marketing options have migrated from PPC, email marketing, and the Web to mobile video games, with the prospect of more marketing mediums.

See Internet marketing

Forms of direct digital marketing

There are many ways that direct digital marketing can be conducted. Below are a few viable forms of this marketing option:

Social media marketing

Using social media is an effective direct digital marketing strategy because it allows the business to communicate with the clients directly as well as frequently share relevant products or services. Social media platforms make it easy to share content with your entire network of customers.

Email marketing

Email marketing is a simple, economical, and observable way to reach your customers. It may include e-newsletters, promotional emails for producing new information or deals for existing customers, or advertising that can appear in emails from other organizations.

Learn more about email marketing

Telemarketing

Telemarketing includes calling potential customers to sell products or services. It can produce large volumes of new customer opportunities, and it is also a valuable tool to support direct marketing campaigns. An excellent telecommunications service also requires the design and use of reliable and correct consumer data to align customer profiles with product profiles.

Text (SMS) marketing

Text messaging helps companies contact individual consumers and deliver messages at low cost to large numbers of people. You can send customer sales notifications, web-based update links, call-off or delivery reminders, and personalized messages using short message service (SMS) messaging.

Why professionals prefer direct digital marketing:

  • It is dependent on approval, which ensures that customers have opted in to get your content.
  • It is designed to reach a specific set of audience.
  • You can easily track the marketing process and performance with all the necessary metrics.
  • Its cost of management is far cheaper than traditional marketing since you don t have to print or post documents
  • Spontaneous audience reach
  • Recipient s details and interests are easy to configure.

Webopedia Staff
Webopedia Staff
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