)IntelliTXT is a type of Internet advertising technology that scans a Web page for both appropriate keywords and contextual relevancy. The keywords are pre-chosen for relevancy, and, if a match is found, an advertising link, which is usually indicated by a green or yellow double underline, is automatically generated. Some Web pages will have no links while others may have as multiple links. Passing your mouse pointer over an indicated keyword will pop up a small box or “tool tip” that contains a short text advertisement. If you want to find more information, you simply click on the keyword as you would any hyperlink, and you’ll be taken to the advertiser’s Web site.
