Doorway

(d r w ) (n.) Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine’s rankings.

An SEO technique, the doorway is meant to capture the attention of a search engine’s spider by containing keywords and phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages and penalize sites that use them. For example, read Google’s opinion of doorway pages.

May also be called a gateway page.

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Top Articles

List of Windows Operating System Versions & History [In Order]

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

What are the Five Generations of Computers? (1st to 5th)

Reviewed by Web Webster Each generation of computer has brought significant advances in speed and power to computing tasks. Learn about each of the...

Hotmail [Outlook] Email Accounts

Launched in 1996, Hotmail was one of the first public webmail services that could be accessed from any web browser. At its peak in...

CRM Manager

A customer relationship management (CRM) manager is a person that oversees all customer...

AdamLocker Ransomware

AdamLocker ransomware, or RW.adm_64, is a screen-locking virus designed to prevent access to...

SHA-256

SHA-256 is an algorithm used for hash functions and is a vital component...