Doorway

(d r w ) (n.) Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine’s rankings.

An SEO technique, the doorway is meant to capture the attention of a search engine’s spider by containing keywords and phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages and penalize sites that use them. For example, read Google’s opinion of doorway pages.

May also be called a gateway page.

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Related Articles

Photo Editing Software

Photo editing software is used to manipulate or enhance digital images. This category of software ranges from basic apps, which are able to apply...

SOHO Business Solutions: Free Email Marketing Services

Just like big businesses, SOHO (small office/home office) owners can leverage email marketing systems to communicate with customers, partners and employees. Just like big businesses,...

Fintech

Fintech, also known as "financial technology," is a term used to describe companies that use innovative technology to create more efficient, transparent, and cost-effective...

Cyber Security

Cyber security is the practice of protecting computer systems, networks, and data by using a variety of different strategies and tools. Many large companies...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...