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Digital Marketing Acronyms and Terms to Know

Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...

SMO

Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. SMO...

DuckDuckGo

DuckDuckGo is a search engine that prioritizes user privacy and does not manipulate search results according to a user’s data....

Google Search Console

Google Search Console is a platform that tracks the status of websites and web pages, showing where they rank in...

Dofollow Link

A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled....

Web Crawler

A web crawler is a bot that moves through web pages and indexes their content so that users can find...

Programmatic Advertising

Usually referred to as programmatic marketing or ads, programmatic advertising is a way to leverage an algorithmic-based purchase and sale...

Google Payday Loan

Google Payday Loan is a set of algorithm updates and data refreshes for the Google search engine initiated to help...

Google Dorking

Google Dorking is a term that refers to the practice of applying advanced search techniques and specialized search engine parameters...

Google Pigeon

Google Pigeon is a codename that refers to an algorithm update for Google’s Local Search search engine, which the company...

Spamdexing

The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of...

Google Hummingbird

Google Hummingbird is a project that seeks to improve the Google search engine experience for users by going beyond keyword...