13 mins read
Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...
Amanda Scheldt
Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. SMO...
Vangie Beal
A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled....
Kaiti Norton
A web crawler is a bot that moves through web pages and indexes their content so that users can find...
Jenna Phipps
Usually referred to as programmatic marketing or ads, programmatic advertising is a way to leverage an algorithmic-based purchase and sale...
Vangie Beal
Google Payday Loan is a set of algorithm updates and data refreshes for the Google search engine initiated to help...
Forrest Stroud
Google Dorking is a term that refers to the practice of applying advanced search techniques and specialized search engine parameters...
Forrest Stroud
Google Pigeon is a codename that refers to an algorithm update for Google’s Local Search search engine, which the company...
Forrest Stroud
The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of...
Forrest Stroud
Google Hummingbird is a project that seeks to improve the Google search engine experience for users by going beyond keyword...
Forrest Stroud
Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company...
Forrest Stroud
The fourth major “Panda” algorithm update and data refresh for the internal search algorithm used in the Google search engine....
Forrest Stroud