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Search Engines
Boolean Search
Boolean search is a type of search allowing users to combine keywords with operators (or modifiers) such as AND, NOT...
Vangie Beal
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Keyword Search
A type of search that looks for matching documents that contain one or more words specified by the user. See...
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Search Engine
Search engines are programs that search documents for specific keywords and return a list of the documents where the keywords...
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Top Definitions
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Digital Marketing Acronyms and Terms to Know
Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...
Amanda Scheldt
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SMO
Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. SMO...
Vangie Beal
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DuckDuckGo
DuckDuckGo is a search engine that prioritizes user privacy and does not manipulate search results according to a user’s data....
Kaiti Norton
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Google Search Console
Google Search Console is a platform that tracks the status of websites and web pages, showing where they rank in...
Jenna Phipps
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Dofollow Link
A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled....
Kaiti Norton
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Web Crawler
A web crawler is a bot that moves through web pages and indexes their content so that users can find...
Jenna Phipps
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Programmatic Advertising
Usually referred to as programmatic marketing or ads, programmatic advertising is a way to leverage an algorithmic-based purchase and sale...
Vangie Beal
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Google Payday Loan
Google Payday Loan is a set of algorithm updates and data refreshes for the Google search engine initiated to help...
Forrest Stroud
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Google Dorking
Google Dorking is a term that refers to the practice of applying advanced search techniques and specialized search engine parameters...
Forrest Stroud
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Google Pigeon
Google Pigeon is a codename that refers to an algorithm update for Google’s Local Search search engine, which the company...
Forrest Stroud
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Spamdexing
The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of...
Forrest Stroud
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Google Hummingbird
Google Hummingbird is a project that seeks to improve the Google search engine experience for users by going beyond keyword...
Forrest Stroud
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