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Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...
5 mins read
Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. SMO...
3 mins read
A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled....
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A web crawler is a bot that moves through web pages and indexes their content so that users can find...
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Usually referred to as programmatic marketing or ads, programmatic advertising is a way to leverage an algorithmic-based purchase and sale...
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Google Payday Loan is a set of algorithm updates and data refreshes for the Google search engine initiated to help...
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Google Dorking is a term that refers to the practice of applying advanced search techniques and specialized search engine parameters...
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Google Pigeon is a codename that refers to an algorithm update for Google’s Local Search search engine, which the company...
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The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of...
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Google Hummingbird is a project that seeks to improve the Google search engine experience for users by going beyond keyword...
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Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company...
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The fourth major “Panda” algorithm update and data refresh for the internal search algorithm used in the Google search engine....
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Google Panda is a series of on-going algorithm updates and data refreshes for the Google search engine that the company...
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A search engine from Facebook that enables users to tap into the social network‘s vast database of information using natural...
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Webspam (also referred to search spam) is a phrase used to describe webpages that are designed to “spam Google search...
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YaCy (pronounced as “ya see”) is a free and open source (GPL-licensed) distributed search engine. Using principles of peer-to-peer (P2P)...
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Google+ (Google Plus) is Google’s attempt at social networking. The Google+ service that delivers functionality and many features similar to...
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In search engine optimization (SEO) , delisting is the term used to describe the removal of a Web page from...
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What does Website Optimization mean? 1) Also called search engine optimization (SEO), website optimization is a phrase that describes the...
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In search engine optimization (SEO), adjacency is the term used to describe the relationship between words used in a search...
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A Google search operator that allows a user to restrict the search results to only those pages with the search...
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A Google search operator that allows a user to restrict the Google search results (SERP) to include results to show...
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A Google search operator that you can use to restrict Google search to show results only from public U.S. telephone...
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A Google search operator that allows a user to find websites similar to the site you specify in the search...
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In SEO, siphoning is a technique used to “steal” traffic that would normally be directed to another website in search...
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In search engine terminology, stemming is the comparison of a search engine query to the root form of a word...
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An HTML attribute specified in the IMG tag to provide alternate text when an image on a Web page cannot...
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In Web site development a deep page is a Web page within your site that takes four or more clicks...
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In SEO (search engine optimization) terminology, it is content (or text) that has been copied or reused from other Web...
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In SEO (search engine optimization) terminology, it is content that is new or dynamic in nature and gives people a...
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Words that are filtered out by Web search engines and other enterprise searching and indexing platforms. Stop words are natural...
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In SEO (search engine optimization) terminology, it is the number of positions a Web page moves up or down in...
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In SEO (search engine optimization) terminology, it is the position a Web page occupies on a search engine results page...
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Phrases or a search term that is made up of multiple keywords, or a specific combination of keywords, that a...
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The visible text on a Web page that you click for the hyperlink. Anchor text is an important element of...
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In SEO (search engine optimization) terminology, it refers to SEO manipulation techniques that are used to increase search engine ranking,...
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In SEO (search engine optimization) terminology, sitewide refers to the linking and navigation structure that is deployed across an entire...
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A free Google service that provides charts that show how often words, phrases and topics have been searched for over...
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In Google search engine technology a snippet is the small sample of content shown to users on the Google search...
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The term video SEO is used to describe optimizing video content for search engine traffic. The goal when working with...
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Bing is a search engine from Microsoft that was launched on May 28, 2009. Microsoft marketed the service as a...
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Microsoft’s Bing, Google, Yahoo, Ask.com, Business.com … if you’re looking for information on the Web, there are a number of...
5 mins read
Microsoft’s Bing, Google, Yahoo, Ask.com, Business.com … if you’re looking for information on the Web, there are a number of...
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Microsoft’s Bing, Google, Yahoo, Ask.com, Business.com … if you’re looking for information on the Web, there are a number of...
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From finding an area code to converting temperatures, we describe quick and easy shortcuts to improve your Google searches. While...
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Robots.txt is common name of a text file that is uploaded to a Web site’s root directory and linked in...
1 min read
A Google Custom Search Engine enables Web site authors to host a Web site (or Web) search box and search...
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Free user profiles available from Google that lets users present themselves on Google products to other Google users. It allows...
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Knol is a Google service that lets people share knowledge. Many refer to Knol as Google’s version of Wikipedia. The...
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A slang phrase used to describe flawed Google search engine results. The phrase first started being used in 2002 in...
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Twitter is a microblogging social media platform where individuals, organizations, and businesses can share and connect through text and multimedia...
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A blog search engine is specifically focused on finding content in the blogosphere. Blog search engines only index and provide...
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(pronounced as “cool”) Cuil is an Internet search engine that first launched in July 2008. According to Cuil founders, this...
1 min read
In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics...
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In search engine optimization (SEO) terminology it is any comment that has been posted to a blog for the purpose...
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In search engine optimization (SEO), Google Dance is an out-dated slang term used to describe the period of time in...
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What is White Hat SEO? In search engine optimization (SEO) terminology, white hat SEO refers to the usage of optimization...
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In search engine optimization (SEO) terminology Inbound link is the same as backlink. See also backlink.
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In search engine optimization (SEO) terminology link building is the process of exchanging links with other Web sites to increase...
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In search engine optimization (SEO) terminology it is the term used to describe the value of a Web site, where...
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A function of many Internet search engines that lets users specify keywords, phrases or tags pertaining to any topic that...
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While the name is a bit misleading, enterprise search systems are used by small and mid-size businesses as well as...
1 min read
Enterprise search is an extensive search system that provides the means to search both structured and unstructured data sources with...
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Abbreviated as LSI, Latent semantic indexing it is an algorithm used by search engines to determine what a page is...
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Boolean search is a type of search allowing users to combine keywords with operators (or modifiers) such as AND, NOT...
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A type of search that looks for matching documents that contain one or more words specified by the user. See...
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A type of search that allows users to search for documents containing an exact sentence or phrase, rather than single...
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A search results page that is returned, but not relevant to the search query. This usually happens when the pages...
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A type of search that will find matches even when users misspell words or enter in only partial words for...
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Also called a local search engine, an offline search engine is designed to be used for offline PC, CDROM or...
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In search engines, a supplemental index is comprised of Web results compiled with fewer restraints on sites than sites that...
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An Internet search engine that indexes and searches blogs. Technorati tracks blogs and other forms of citizen media, including video...
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A swicki is a type of search engine that allows users to create deep, focused searches on topics while permitting total control over the search results.
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Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL....
1 min read
Ego-surfing refers to the act of using search engines to seek references to one’s own website, or to view webpages...
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Google Sitemaps is an experiment in Web crawling by using Sitemaps to inform and direct Google search crawlers. Webmasters can...
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(n.) Also referred to as the deep Web, the term refers to either Web pages that cannot be indexed by...
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(d r w ) (n.) Also referred to as a doorway page, a jump page, an entry page or a...
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A search engine results page, abbreviated SERP, is a page of listed articles that a search engine selects from its...
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(sp d r trap) (n.) A condition of dynamic Web sites in which a search engine’s spider becomes trapped in...
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(1) When used in reference to search engines, the ability of the search engine to return only relevant documents in...
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A type of operator used by some search engines to improve search constraints by instructing the search to look for...
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The activity of stealing content (typically in the form of source code) from a Web site and copying it into...
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A search engine that queries other search engines and then combines the results that are received from all. In effect,...
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A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read...
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A URL that results from the search of a database-driven Web site or the URL of a Web site that...
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The portion of a dynamic URL that contains the search parameters when a dynamic Web site is searched. Query strings...
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(1) The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind...
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A special HTML tag that provides information about a Web page. Unlike normal HTML tags, meta tags do not affect...
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(n.) In database design, a list of keys (or keywords), each of which identifies a unique record. Indices make it...
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A search engine for Gopher sites. Jughead is similar to Veronica, but has fewer options and indexes fewer Gopher sites.
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Veronica is a search engine for Gopher sites. What Archie is to FTP sites, Veronica is to Gopher sites. Veronica...
1 min read
A popular World Wide Web search engine and directory. Like Excite, Lycos offers a full-text search engine, a directory of...
1 min read
A Web directory published by the McKinley Group, now owned by Excite, Inc. Magellan takes its name from Ferdinand Magellan,...
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A popular Internet search engine developed by Open Text Corporation. Though not the most complete Web index, Open Text is...
1 min read
A World Wide Web search engine developed by Excite, Inc. In addition to providing a full-text index of approximately 50...
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A World Wide Web search engine developed collaboratively by Inktomi Corporation and HotWired, Inc., the publisher of Wired magazine. Rather...
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A World Wide Web search engine developed by Infoseek Corporation. In addition to providing a full-text search engine, Infoseek also...
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Yahoo is a World Wide Web directory founded by David Filo and Jerry Yang at Stanford University. They began compiling...
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(1) A device that responds to sensory input. See under robotics. (2) A program that runs automatically without human intervention....
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Search engines are programs that search documents for specific keywords and return a list of the documents where the keywords...
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A program that automatically fetches Web pages. Spiders are used to feed pages to search engines. It’s called a spider...
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The name of a software firm associated with Digital Equipment Corporation (DEC). Alta Vista offers software products you can use...
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Archie is a program that enables you to search for files anywhere on the Internet by filename. It is considered...
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A system that pre-dates the World Wide Web for organizing and displaying files on Internet servers. A Gopher server presents...
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Short for Wide Area Information Server, and pronounced ways, a program for finding documents on the Internet. WAIS is rather...