13 mins read
Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...
5 mins read
5 mins read
Social media optimization (SMO) is the process of increasing awareness of a product, brand, or event on social media. SMO...
3 mins read
3 mins read
A dofollow link (or follow link) is one that indicates to search engines that the destination page should be crawled....
2 mins read
2 mins read
A web crawler is a bot that moves through web pages and indexes their content so that users can find...
2 mins read
2 mins read
Usually referred to as programmatic marketing or ads, programmatic advertising is a way to leverage an algorithmic-based purchase and sale...
2 mins read
2 mins read
Google Payday Loan is a set of algorithm updates and data refreshes for the Google search engine initiated to help...
1 min read
1 min read
Google Dorking is a term that refers to the practice of applying advanced search techniques and specialized search engine parameters...
2 mins read
2 mins read
Google Pigeon is a codename that refers to an algorithm update for Google’s Local Search search engine, which the company...
2 mins read
2 mins read
The practice of using improper Search Engine Optimization (SEO) tactics in an attempt to manipulate or elevate the placement of...
1 min read
1 min read
Google Hummingbird is a project that seeks to improve the Google search engine experience for users by going beyond keyword...
2 mins read
2 mins read
Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company...
1 min read
1 min read
The fourth major “Panda” algorithm update and data refresh for the internal search algorithm used in the Google search engine....