Keyword Stuffing

A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search.

Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.)

Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.

Various Methods of Keyword Stuffing

There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type=”hidden” field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine.

Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page’s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing. Keyword stuffing can also be referred to as keyword loading and spamdexing.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Related Articles

Change Order

When changes need to be made to a project after the project has already been approved by the client, a professional service firm needs...

Container Registry Software

Container registry software is designed to store container images while inactive and offers automation features for container management. The software also provides a level...

Systems Integrator (SI)

With the increasing complexity of IT, businesses want complete IT solutions that include the right software, networking, and hardware components. They also want those...

Early Adopter

Early adopters play an integral role in the shift from untested to critical technology—they're the first buyers to invest in new hardware, software, or...

Change Order

When changes need to be made to a project after the project has...

Container Registry Software

Container registry software is designed to store container images while inactive and offers...

Accenture

Accenture is a global professional services company that specializes in information technology (IT)...