Keyword Stuffing

A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search.

Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.)

Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.

Various Methods of Keyword Stuffing

There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type=”hidden” field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine.

Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page’s background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing. Keyword stuffing can also be referred to as keyword loading and spamdexing.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Top Articles

The Complete List of 1559 Common Text Abbreviations & Acronyms

From A3 to ZZZ we list 1,559 SMS, online chat, and text abbreviations to help you translate and understand today's texting lingo. Includes Top...

List of Windows Operating System Versions & History [In Order]

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

Generations of Computers (1st to 5th)

Reviewed by Web Webster Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

Glassdoor

Glassdoor is an online job search and review platform for people seeking new...

GitLab

GitLab is a DevOps platform where software development and IT operations teams collaborate...

Udemy

Udemy is a massive open online course (MOOC) platform offering a range of...