Deep Link

(n.) A hyperlink either on a Web page or in the results of a search engine query to a page on a Web site other than the site s home page. Typically, a Web site s home page is the top page in the site s hierarchy, and any page other than that is considered “deep.”

For example, if a Web site linked to the Webopedia page https://www.webopedia.com/Term/D/deep_link.html, this would be considered a deep link because the site linked to one of Webopedia s pages other than its home page, https://www.webopedia.com.

Some in the industry have opposed the proliferation of deep links as they drive users away from a site s home page where there are advertisers paying for space based on page views.

(v.) To link to a page on a Web site other than its home page.

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