Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » K »

keyword stuffing

A SEO technique used by Web designers to overload keywords onto a Web page so that search engines will read the page as being relevant in a Web search.

Because search engines scan Web pages for the words that are entered into the search criteria by the user, the more times a keyword appears on the Web page the more relevancy the search engine will assign to the page in the search results (this is only one way that search engines determine relevancy, however.)

Search engines often penalize a site if the engine discovers keyword stuffing, as this practice is considered poor netiquette, and some search engines will even ban the offending Web pages from their search results.

Various Methods of Keyword Stuffing

There are several methods of keyword stuffing. One way is to insert repeating keywords within the input type="hidden" field meta tag or the keyword tag so that the keywords are not seen by the user but are scanned by the search engine.

Another way is to make text in the body of the Web page invisible text, or hidden text, by making the text the same color as the page's background, rendering the text invisible to the user unless the user highlights the text. This method is called invisible keyword stuffing. Keyword stuffing can also be referred to as keyword loading and spamdexing.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
5 Best Valentines Day Ideas for Open Source Romantics

Because nothing says "I Love You" Like an open source app. Read More »

Guarding your Data against Cyber Attacks

In this new era of heightened stakes comes an increased need for a comprehensive security strategy. Let's take a look at how cyber-threats have... Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »