In Internet and online advertising vernacular, a squeeze page is a Web page that contains information that would interest the marketer’s targeted readers. Squeeze pages are designed to obtain a reader’s name and e-mail address information by encouraging users to opt-in to an e-mail list to receive more information about the topic. Marketers will collect the permission-based e-mail and information to follow up at a later date.
Currently, there is still some debate over the actual definition of a squeeze page. Some consider landing pages that offer additional hyperlinks to information as well as e-mail opt-in list sign-up to be a squeeze page, while others in the industry believe only those pages containing just an e-mail sign-up are considered a squeeze page.
