Self-Service

A phrase that describes methods and processes a business uses to allow its customers to complete most steps in purchasing products or services on their own — such as shopping in a retail store or making a call to arrange a service. Self-service also extends to Web-based transactions and CRM (customer relationship management) whereby customers manage account information primarily on their own.

See also customer self-service (CSS).

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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