RingCentral is a voice-over-internet protocol (VoIP) that helps business owners communicate seamlessly with their customers and employees over the internet through cloud-hosted communication systems. Many small businesses and big corporations leverage the RingCentral smart communication system to converse with their employees and customers even when out of the office. The platform allows users to use smartphones or computers to connect via cloud calling, video meetings, or direct messaging.

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What are the key features of RingCentral?

RingCentral boasts various unique features that have made it a top VoIP provider. 

  • Communication options: A host of connection options like audio and video conferencing, internet fax, visual voicemail, voice-to-email, MMS, and many more are available through its mobile and desktop version.
  • Call control and monitoring: RingCentral incorporates call monitoring and control. Small business owners can flip calls, automatically record and listen to customers’ calls, or set the organization’s call-answering rules. The auditing trail features enable the business owner, Super Admin, or workers assigned with other key Admin roles to track changes made by other administrators on the company’s RingCentral account. Tracking such changes is helpful for auditing and troubleshooting, which is vital, especially for firms with multiple administrative staff that may require changelogs to facilitate coordinated support. 
  • Third-party integration: RingCentral integrates with leading third-party apps, including Google Drive, Microsoft Outlook, Dropbox, Salesforce, and others. Such integration permits seamless file transfers, streamlined calendaring, and collaboration.
  • Multi-Level IVR: The multi-level interactive voice response (IVR) serves as a user guide, prompting them to choose the best possible option when forwarding a call.
  • Cloud PBX: RingCentral’s cloud private branch exchange (PBX) allows business owners to receive direct calls from residential cell phones via a special management routing feature. Such call routing offers easy receipt of inbound calls/messages.
  • Global Office: RingCentral also incorporates “Global Office,” which provides virtual numbers to no fewer than 100 countries. Additionally, this feature allows businesses to easily synchronize the activities of their employees on its cloud-based platform. 
  • Mobile capabilities: RingCentral’s mobile app version is compatible with most Android and iOS devices. This facilitates on-the-go communication. 

Who uses RingCentral, and what do they use it for?

Businesses of all sizes use RingCentral to streamline internal and external communications. Through the cloud-based platform, employers can communicate with their employees and customers anywhere and anytime without the expense of a traditional telephone system.

How does RingCentral work?

Unlike conventional phone systems that use the Public Switched Telephone Network (PSTN), RingCentral is a private branch exchange (PBX) business telephony system. RingCentral, therefore, works by converting standard calls from analog or conventional phones into digital packets. The call travels over the internet instead of the normal PSTN. As such, most business owners can link many phone lines to the RingCentral VoIP and receive calls from either their employees or customers.

Benefits of RingCentral

RingCentral’s flexibility offers business owners an easy avenue to oversee their businesses’ day-to-day activities via a robust communication system.

  • Highly efficient by facilitating fast connectivity irrespective of the user’s location.
  • A cost-effective alternative to the significant investment required to install and maintain a traditional phone system that meets the needs of both in-office communication and connection with external phone networks.
  • Offers high flexibility and mobility, facilitating field, remote, and hybrid workforces.


Chika C Uchendu
Chika C Uchendu
Chika Uchendu is a multi-niche content writer with years of experience in writing for diverse industries. He enjoys writing about technology, finance, small businesses, healthcare, and more. He has written content for Benzinga and Fractl among many others.

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