Pull Strategy

A channel partner term that is used to describe how products and services move through channel partners to the consumer. A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. This causes the product to be “pulled” through the manufacturer’s sales channel. Pull strategy is one of several types of channel strategies.

Contrast with push strategy.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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