Push Strategy

A channel partner term that is used to describe how products and services move through channel partners to the consumer. A push strategy uses marketing channels, such as trade promotions, to “push” a product or service through to the sales channel. Push strategy is one of several types of channel strategies.

Contrast with pull strategy.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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