Piggyback E-Mail

Piggyback e-mail is a term used in the e-mail marketing industry. A piggyback e-mail is comprised of a third-party advertisement embedded in the body of a e-mail sent to an opt-in subscription e-mail list that is comprised of demographics of target consumers the third-party want to advertise to. In this instance, the e-mail containing the advertisement comes from the list owner, not directly from the advertiser.

See also solus e-mail.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.

Related Articles

Virtual Private Network (VPN)

A virtual private network (VPN) encrypts a device's Internet access through a secure server. It is most frequently used for remote employees accessing a...

Gantt Chart

A Gantt chart is a type of bar chart that illustrates a project schedule and shows the dependency between tasks and the current schedule...

Input Sanitization

Input sanitization is a cybersecurity measure of checking, cleaning, and filtering data inputs from users, APIs, and web services of any unwanted characters and...

IT Asset Management Software

IT asset management software (ITAM software) is an application for organizing, recording, and tracking all of an organization s hardware and software assets throughout...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...