Google Penguin

Google Penguin refers to a set of algorithm updates and data refreshes for the Google search engine that the company periodically initiates to help enhance the value of its search query results for users.

The Google Penguin updates primarily seek to prevent various types of search engine spam (also known as spamdexing or Black Hat SEO) from being successfully rewarded in the form of higher-placed search engine results. Search engine spam can include activities such as keyword stuffing, link spamming, the use of invisible text on web pages, duplication of copyrighted content from high-ranking web sites and more.

How Often Are Google Penguin Updates Rolled Out?

Google rolled out the first Penguin update in April 2012, and the search company estimated it affected 3% of all English-language web sites. Google doesn’t always announce changes for Penguin, but there have been at least five Google Penguin updates, including a major update, Penguin 2.0, in May 2013 and the most recent, Penguin 2.1, later that year in October.

How Does Google Penguin Differ from Google Panda and Google Hummingbird?

While Google Penguin shares similarities with two other algorithmic enhancement projects from Google, Google Panda and Google Hummingbird, Penguin’s specific focus is on penalizing companies and web developers that deliberately try to “boost” their search engine rankings via manipulative SEO tactics.

Google Panda, on the other hand, specifically targets low quality or “thin” content web sites by downgrading them in the search results so that higher quality sites can receive more prominent results.

The third project, Google Hummingbird, focuses on introducing a completely new search algorithm as opposed to Google Penguin and Panda, which both serve as updates for Google’s existing search algorithm engine.

Recommended Reading: How Web Search Engines Work and Five SEO Tips for Driving Search Engine Traffic

Forrest Stroud
Forrest Stroud
Forrest is a writer for Webopedia. Experienced, entrepreneurial, and well-rounded, he has 15+ years covering technology, business software, website design, programming, and more.

Related Articles

10 Quick Tips For Social Media Marketing

10 Quick Tips for Social Media Marketing Social Media Defined: Social media is a phrase used to describe a variety of Web-based platforms, applications and...

Digital Advertising

What is Digital Advertising? Digital advertising is marketing to a target audience through digital platforms, including social media, email, search engines, mobile apps, affiliate programs,...

E-Commerce

E-commerce, or electronic commerce, is online-conducted business, including marketing, sales, and fulfillment. Consumers and businesses place and track orders at least partially through the...

Virtualization Software

Virtualization software is a digital solution used to create an abstraction layer for hardware. The software creates multiple instances, or virtual machines (VMs), that...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...