Event Triggered E-Mail

In e-mail marketing, an event triggered e-mail is a message that is sent to a list subscriber based on an event. For example, a special message or discount coupon can be sent to a subscriber on their birthday or anniversary date. The events are determined based on the information the subscriber provided when joining the list or registering for membership on the list owner’s Web site.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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