Clickstream

A virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user’s activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives. Both ISPs and individual Web sites are capable of tracking a user’s clickstream.

Clickstream data is becoming increasingly valuable to Internet marketers and advertisers.

Top Articles

The Complete List of Text Abbreviations & Acronyms

From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top...

How to Create a Website Shortcut on Your Desktop

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Creating a desktop...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

Hotmail [Outlook] Email Accounts

By Vangie Beal Hotmail was one of the first public webmail services that could be accessed from any web browser. Since 2011, Hotmail, in terms...

No-Code Development Definition &...

No-code development is a method of application development that allows people without programming...

Trusted Device Definition &...

A trusted device is a machine, such as a mobile phone, laptop, tablet...

What Is a Columnar...

A columnar database management system (CDBMS) is a type of database management system...