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SEO - search engine optimizer (optimization)

Short for search engine optimization or search engine optimizer, SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.

It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

Webopedia's Top 5 Related Questions

1. What is Organic SEO?
2. What is White Hat SEO?
3. What is Black Hat SEO?
4. What is SEO Services?
5. What is Search Engine Results Page (SERP)?



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