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Digital Marketing Acronyms and Terms to Know

Many companies have had to evolve their businesses to meet consumer wants and needs in new ways. One area that...

Live Stream

Live streaming has grown in popularity due to the quick evolution of audiovisual and streaming technology over the past decade....

Social Media Platform

Social media platforms are websites or applications that allow users to create and share content or to participate in social...

Facebook Ads Manager

There are about 4.6 billion active social media users globally, as of early 2022, and Facebook (Meta) is one of...

Coursera

Coursera is an online education platform that offers a variety of courses and certificate programs from top universities and leading...

Sales Funnel

A sales funnel is a visual representation of the strategy businesses use to stratify and target their sales tactics to...

Quality Management System (QMS)

A quality management system (QMS) is a centralized system for managing business processes. QMS systems support the goal of meeting...

Customer Service Software

Customer service software helps businesses run their customer service department easily and efficiently while keeping track of all relevant conversations,...

TikTok

Although TikTok was first popularized as an entertainment app for teenagers and young adults, it’s become much more than that:...

Social Listening

Social listening is the process of monitoring and analyzing digital interactions and communications on the internet, primarily on social media...

Apptivo

Apptivo offers web-based and mobile applications for sales, marketing, product, and service teams. Although it’s mainly known as a CRM...

Mailchimp

Mailchimp is a popular marketing automation platform and email marketing service. While Mailchimp began as an email marketing tool in...