A Guide to Selling on eBay
Last Updated: 06-24-2010 , Posted: 11-02-2007
Like millions of other people worldwide, you've finally decided to investigate eBay after clearing out your basement, or��perhaps you've decided to cash in on eBay holiday sales.�� Successful selling on eBay really comes down to three things: learning how to use the auction Web site and its features, ensuring your eBay and PayPal accounts are in good order,��and researching items on eBay to plan your auction strategy. Our Beginner's Guide to Selling On eBay offers the novice eBay seller information, tips and resources to help you list your first item on eBay.
Getting Started: Creating and Maintaining Your AccountFirst you need to create an eBay account. If you have a new or existing eBay account with a low feedback score or number, plan ahead to work on increasing your feedback before listing an item for sale. Buyers tend to trust sellers more when they have a higher, more positive feedback rating.To boost your own rating you can make purchases on eBay yourself. If you choose to buy a few very inexpensive items for a feedback boost, you have to be careful not to overdo it, especially if you purchase lots of cheap (99 cent) items. Doing this could have the opposite effect you're looking for as users can look at your feedback, see your transactions and note that you purchased ten, one dollar items in the past week, for example, and wonder if you are attempting a scam. Still, it's worthwhile to conduct a couple transactions, get the feedback and show some recent account activity if you plan to sell on eBay. This step is all about making yourself look trustworthy to potential buyers. Do I Need PayPal?While you can accept money orders or personal checks from buyers, PayPal is easy to use and many buyers prefer it. With a PayPal account you will to make couple choices: The basic PayPal accounts lets you send and receive money for free if there is a cash balance in the PayPal account. For example, if you send a person with a basic account a payment of $5, and you have $5 in PayPal, the transaction will be completed immediately. If you decide to buy a $100 item and pay with PayPal using a credit card, the basic account holder will be unable to accept that payment unless they upgrade the account to "Premiere". Once upgraded you then pay a small fee on every transaction you conduct through PayPal, even services that would be free with the basic account.If you don't want a Premiere account, in your auction you can state "PayPal cash payments only." If the buyer pays with credit card or eCheck through PayPal, you get an e-mail notification from PayPal saying the transfer cannot be completed. You can then choose to upgrade to accept the payment or decline the payment and contact buyer request a payment method as stated in your auction (which would be a Paypal cash payment). Here is the PayPal Web page that provides details on PayPal fee structures and the differences between a Basic and Premiere PayPal account.
Listing on eBayBefore actually listing an item on eBay, there are several things you'll need to prepare. eBay auction listing for new sellers is an easier process when you have all the information collected before hitting the "sell" button. Here are some of the things you will need to consider when preparing to list an item on eBay.
Writing Your Auction DetailsWrite up your item description: When you get to the point where you want to enter in your auction details text, you'll find eBay offers an easy-to-use WYSIWYG editor. You can enter in all your information as text or HTML. You can also use your favorite HTML editor or word processing application to design your auction and copy and paste it into eBay's editor to get the exact look you want. In your auction details you should include at least the following:
When writing your auction description it is important to not only include an accurate item description and terms of service, but industry experts say you should also be creative. By showing a bit of your own personality and uniqueness to online buyers you create a feeling of trust that can boost a potential buyer's confidence in you, and are more likely to have bids placed. eBay Selling FormatsWith all the above work done and issues considered, there is one last thing to consider when selling an item on eBay, and that is which online selling format you will use. eBay offers several types of listing formats, each with its own benefits and, of course, its own fee structure. For the purpose of listing your first auction, the following are the selling formats which are available to new sellers;Online Auction FormatThe Online Auction Format is the classic eBay selling format where you list an item for a specified amount of time (the default is seven days) and buyers must place a bid to purchase your item, that is higher than the last bid placed. At the end of the auction the buyer with the highest bid wins that item.
Fixed Price ListingA fixed price format is more like purchasing from a store. You will set a price for the item and buyers can purchase it at that price, with no auction or bidding involved. Sellers are required to have a feedback rating of 10 or more (or be ID Verified) to use the Fixed Price listing format.
Listing Your ItemYou're ready to list your item. It sounds like a lot of work, but once you have done this a few times, you'll get a good grasp on the process, which will also become faster over time and with practice. You can save time for future postings by designing a template and overwriting the description part for similar items. eBay will also allow you to save auctions as templates for faster listing, or you can work with a template saved to your own computer. Getting accurate shipping rates also gets easier and faster with practice. Most users will find actually listing an item on eBay using the seller's submission form is easiest to use when you load it knowing what information and details you will be filling in each section. When you're ready to list you simply log into eBay with your username and password, click the "Sell" button at the top of the page and copy your pre-written information into the labeled fields of the form.Know the RulesBefore conducting business on eBay you should become familiar with eBay's policies concerning Prohibited and restricted items, Listing practices, and Practices that are not allowed involving transactions. You can view eBay's Policies and Rules for Sellers here.Completing The SaleIf your item sells on eBay, you and the buyer will need to contact each other to finalize the deal. You will be able to see the location of the winning bidder, and using the invoicing option provided by eBay (from within your "My eBay" control panel) you can invoice your buyer and include the appropriate amount for shipping. When you provide shipping costs in your listing, you may also find that more experienced buyers will even send a total PayPal payment before you have had a chance to invoice them. Once you have received payment for your item —l either through PayPal or by other means, then you will ship the item to the buyer. If the buyer used PayPal you can print a packing slip from the PayPal transaction details to include with the item. eBay and PayPal provide sellers with automated invoicing and payment options making it easy to complete your online transaction.After the item has been paid for you can go in through "My eBay" and leave feedback for the buyer. Some sellers will choose to wait until the buyer leaves feedback first. This enables you to better respond to a negative comment, plus it serves as a reminder for buyers to go back and leave feedback for you. Not all buyers will leave feedback, which is an important aspect of building your eBay reputation. A couple weeks after shipping an item, sooner if you use expedite or priority shipping, you can contact the buyer, make sure everything was received and ask them to leave you feedback and say that will do the same when they have done so. Quick Tip List
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