The page of a Web site that the user sees first before being given the option to continue to the main content of the site. Splash pages are used to promote a company, service or product or are used to inform the user of what kind of software or browser is necessary in order to view the rest of the site's pages. Often a splash page will consist of animated graphics and sounds that entice the user into exploring the rest of the Web site. Some splash pages will bring the user to the main Web site automatically, and some require the user to click on a link that will load the main page.
A splash page is sometimes referred to as a splash screen.