SUPERSTITIALSUPERSTITIAL(tm) format is a standard in online advertising created by Unicast - a non banner, interactive advertising solutions and services company for the Internet.
SUPERSTITIALs are highly interactive, non-banner ads that can be any size on the computer screen and up to 100K in file size, featuring full animation, sound and graphics capable of effectively conveying integrated advertising while protecting a Web site's performance.
Pre-loaded using a patent-pending "polite" delivery system that minimizes the latency problems often experienced with streaming online advertising solutions, SUPERSTITIAL ads play only upon a user-initiated break in surfing, such as a mouse click. SUPERSTITIALs can be used to achieve multiple advertising goals, including branding, direct marketing, commerce and entertainment. SUPERSTITIAL ads play only once fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for guaranteed impressions.
Additionally, because SUPERSTITIAL ad units exist outside the banner space, they can create an entirely new revenue stream for Web publishers.
Perceptual computing is the ability for a computer to recognize what is going on around it. More specifically, the computer can perceive the... Read More »Apple Pay Promises to Strengthen Payment Security
Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »The Great Data Storage Debate: Is Tape Dead?
Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »
A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »Computer Architecture Study Guide
This Webopedia study guide describes the different parts of a computer system and their relations. Read More »Webopedia Polls
The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »