SUPERSTITIALSUPERSTITIAL(tm) format is a standard in online advertising created by Unicast - a non banner, interactive advertising solutions and services company for the Internet.
SUPERSTITIALs are highly interactive, non-banner ads that can be any size on the computer screen and up to 100K in file size, featuring full animation, sound and graphics capable of effectively conveying integrated advertising while protecting a Web site's performance.
Pre-loaded using a patent-pending "polite" delivery system that minimizes the latency problems often experienced with streaming online advertising solutions, SUPERSTITIAL ads play only upon a user-initiated break in surfing, such as a mouse click. SUPERSTITIALs can be used to achieve multiple advertising goals, including branding, direct marketing, commerce and entertainment. SUPERSTITIAL ads play only once fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for guaranteed impressions.
Additionally, because SUPERSTITIAL ad units exist outside the banner space, they can create an entirely new revenue stream for Web publishers.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
From A3 to LOL and ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting... Read More »SEO Dictionary
From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »Slideshow: History of Microsoft Operating Systems
Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »
Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »Computer Architecture Study Guide
Computer architecture provides an introduction to system design basics for most computer science students. Read More »Network Fundamentals Study Guide
Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »