SUPERSTITIALSUPERSTITIAL(tm) format is a standard in online advertising created by Unicast - a non banner, interactive advertising solutions and services company for the Internet.
SUPERSTITIALs are highly interactive, non-banner ads that can be any size on the computer screen and up to 100K in file size, featuring full animation, sound and graphics capable of effectively conveying integrated advertising while protecting a Web site's performance.
Pre-loaded using a patent-pending "polite" delivery system that minimizes the latency problems often experienced with streaming online advertising solutions, SUPERSTITIAL ads play only upon a user-initiated break in surfing, such as a mouse click. SUPERSTITIALs can be used to achieve multiple advertising goals, including branding, direct marketing, commerce and entertainment. SUPERSTITIAL ads play only once fully loaded, ensuring that every user gets a consistent and complete brand message and that each advertiser pays only for guaranteed impressions.
Additionally, because SUPERSTITIAL ad units exist outside the banner space, they can create an entirely new revenue stream for Web publishers.
The following compilation of small business marketing tips highlights some of the expert advice published over at Small Business Computing. Read More »Taking Ownership through Digital Governance
Taking ownership of our own misjudgments or simple forgetfulness takes a healthy amount of humility and some honest self-assessment. Yet sometimes... Read More »Have We Become a World of Addicts?
It's hard to imagine our lives without smartphones. But people who suffer separation anxiety when they don't have their phones nearby may be in... Read More »
With cost and security in mind, we look at five cloud storage options that will suit the needs of most home and SMB owners. Read More »Windows 10 Tips for Desktop PC
Five basic tips to help you customize Windows 10 on your desktop PC. Read More »29 Free Android Apps for Cash-Strapped Students
From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »