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SERP - search engine results page

Short for search engine results page, SERP means the webpage that a search engine returns with the results of its search. The major search engines typically display three kinds of listings on their SERPs:

  • Listings that have been indexed by the search engine's spider
  • Listings that have been indexed into the search engine's directory by a human
  • Listings that are paid to be listed by the search engine.

Also see How Web Search Engines Work in the Did You Know...? section of Webopedia.







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