Multimedia

Multimedia is the use of computers to present text, graphics, video, animation, and audio in an integrated format. It is contrasted with traditional mass media, which typically consists of separate print, video, or audio materials like newspapers, television, or radio. Multimedia is most common on the internet and typically invites interaction from users, whereas mass media is distributed via analog channels and includes very little opportunity for user interaction.

How is multimedia used?

Multimedia is most commonly used in education and business. In education, teachers use multimedia elements to deliver lessons effectively for various learning styles. Any given student population may consist of auditory, visual, and kinesthetic learners, so a teacher’s curriculum should include multimedia elements that address each of these styles.

From a business perspective, multimedia is a necessity for engaging customers online. The more ways a customer can understand how a product works, the more likely they are to make a purchase. For example, a product listing on a business’s website may include photos, a text description, and a video of the item in action to highlight the product’s benefits.

What are 5 elements of multimedia?

There are five core elements that can be combined to create multimedia content:

This article was updated by Kaiti Norton.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Top Articles

List of Windows Operating System Versions & History [In Order]

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

What are the Five Generations of Computers? (1st to 5th)

Reviewed by Web Webster Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

Hotmail [Outlook] Email Accounts

Launched in 1996, Hotmail was one of the first public webmail services that could be accessed from any web browser. At its peak in...

Merkle Tree

Merkle trees—or hash trees—are cryptographic algorithms allowing for the efficient validation...

Nimble CRM

Nimble CRM is a social CRM (customer relationship management) with sales and marketing...

What is Insightly CRM?

Insightly CRM is customer relationship management (CRM) software that focuses on an intuitive,...