infomediaryFormed from a combination of the words information and intermediary, an infomediary is a Web site that gathers and organizes large amounts of data and acts as an intermediary between those who want the information and those who supply the information.
There are two types of infomediaries. Some infomediaries, such as Autobytel.com and BizRate.com, offer consumers a place to gather information about specific products and companies before they make purchasing decisions. The infomediary is a neutral entity, a third-party provider of unbiased information; it does not promote or try to sell specific products in preference over other products. It does not act on behalf of any vendors. The second type of infomediary, and one that is not necessarily Web-based, is one that provides vendors with consumer information that will help the vendor develop and market products. The infomediary collects the personal information from the buyers and markets that data to businesses. The advantage of this approach is that consumer privacy is protected and some infomediaries even offer consumers a percentage of the brokerage deals.
The term infomediary was coined by John Hagel in his 1996 article entitled "The Coming Battle for Customer Information" in the Harvard Business Review.
Does this sound familiar? An online service promises to help your small business cut costs, increase productivity, make your coffee and walk your... Read More »Who's Moving Ahead in Cloud Computing?
The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »We Can't Give Up on Privacy!
Even new and emerging technologies that can make our lives easier, safer and healthier can jeopardize our privacy. Read More »
The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »How to Create a Desktop Shortcut to a Website
This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »Flash Data Storage Vendor Trends
Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »