Direct digital marketing is
digital marketing
method that is addressable
—meaning you can identify the recipient of the marketing
message being distributed. Traditional direct marketing is achieved using a
customer's postal address and sending physical paper mail, such as a flyer or
brochure. With the evolution of direct marketing to direct digital marketing,
addressability comes in a variety of digital forms including an
e-mail address, a Web
browser
cookie, or a
mobile phone number.
