Click here

Direct digital marketing

Direct digital marketing is digital marketing method that is addressable-meaning you can identify the recipient of the marketing message being distributed. Traditional direct marketing is achieved using a customer's postal address and sending physical paper mail, such as a flyer or brochure. With the evolution of direct marketing to direct digital marketing, addressability comes in a variety of digital forms including an e-mail address, a Web browser cookie, or a mobile phone number.



Top Terms

Connect with Webopedia

  • What is 250 GB Data Usage?

    What is 250 GB (250 gigabytes) and why is this phrase so popular? Webopedia explains what the phrase 250 GB means in reference to data storage...

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »