Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

CRM software - customer relationship management software

In CRM (customer relationship management), CRM software is a category of enterprise software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.

Today's CRM Software

CRM software is designed to help businesses meet the overall goals of customer relationship management (see Webopedia's CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.

CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM Software Installations

Customer relationship management software is offered in a number of installations including on-premises (where the software resides inside the corporate firewall and is managed by IT operations), or as web-based ( "cloud" applications) where the software is hosted by a CRM provider and accessed by the client business online via the provider's secure services.

Learn more about CRM in this Webopedia definition.

Top 5 CRM Software Related Questions

1. What is CRM – Customer relationship Management?
2. What is small business CRM?
3. What is CRM dashboard?
4. What is enterprise application?
5. What is social CRM?

Recommended Reading: Customer Relationship Management (CRM) Reports Explained.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »

Cloud Computing Market Leaders, 2015

If not for AWS, Microsoft would dominate the cloud. The race to capture market share will grow ever more fierce in the years ahead. Here's a look... Read More »

OpenStack Brings Liberty to the Cloud

Massive changes set to come to the cloud as Big Tent model lands in widely deployed cloud platform used by Walmart, Comcast, AT&T, Time Warner... Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »