Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

CRM software - customer relationship management software

In CRM (customer relationship management), CRM software is a phrase used to describe a category of enterprise software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.

Today's CRM Software

CRM software is designed to help businesses meet the overall goals of customer relationship management (See CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.

CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM Software Installations

Customer relationship management software is offered in a number of installations including on-premises (where the software resides inside the corporate firewall and is managed by IT operations), or as web-based ( "cloud" applications) where the software is hosted by a CRM provider and accessed by the client business online via the provider's secure services.

Learn more about CRM in this Webopedia definition.

Top 5 CRM Software Related Questions

1. What is CRM – Customer relationship Management?
2. What is small business CRM?
3. What is CRM dashboard?
4. What is enterprise application?
5. What is social CRM?

Recommended Reading: Customer Relationship Management (CRM) Reports Explained.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
5 Best Valentines Day Ideas for Open Source Romantics

Because nothing says "I Love You" Like an open source app. Read More »

Guarding your Data against Cyber Attacks

In this new era of heightened stakes comes an increased need for a comprehensive security strategy. Let's take a look at how cyber-threats have... Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »