CRM software - customer relationship management software
In CRM (customer relationship management), CRM software is a broad term used to describe a category of enterprise software that covers a broad set of applications and software to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships.
CRM software is designed to help businesses meet the overall goals of customer relationship management (See CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.
CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
Customer relationship management software is offered in a number of installations including on-premises (where the software resides inside the corporate firewall and is managed by IT operations), or as web-based ( "cloud" applications) where the software is hosted by a CRM provider and accessed by the client business online via the provider's secure services.
Top 5 CRM Software Related Questions
Recommended Reading: Customer Relationship Management (CRM) Reports Explained.