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CRM software - customer relationship management software

In CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications and software designed to help businesses manage customer data and customer interaction, access business information, automate sales, marketing and customer support and also manage employee, vendor and partner relationships. Typically, CRM software is used in the enterprise, however many products scale to a business of any size.

Today's CRM Software

CRM software is designed to help businesses meet the overall goals of customer relationship management (see Webopedia's CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.

CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.

CRM Software Installations

Customer relationship management software is offered in a number of installations including on-premises (where the software resides inside the corporate firewall and is managed by IT operations), or as web-based (cloud applications) where the software is hosted by a CRM provider and accessed by the client business online via the provider's secure services.

Learn more about CRM in this Webopedia definition.

Top 5 CRM Software Related Questions

1. What is CRM – Customer relationship Management?
2. What is small business CRM?
3. What is CRM dashboard?
4. What is enterprise application?
5. What is social CRM?

Recommended Reading: Customer Relationship Management (CRM) Reports Explained.







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