CRM software - customer relationship management software
In CRM (customer relationship management), CRM software is a category of software that covers a broad set of applications designed to help businesses manage many of the following business processes:
- customer data
- customer interaction
- access business information
- automate sales
- track leads
- customer support
- clients and contacts
- support vendor / partner relationships
- knowledge and training
- assets or resources
While CRM software is most commonly used to manage a business-customer relationship, CRM software systems are also used in the same way to manage business contacts, employees, clients, contract wins and sales leads. Typically, CRM software is used in the enterprise, however many products scale and can be used in a business of any size.
Today's CRM Software
CRM software is designed to help businesses meet the overall goals of customer relationship management (see Webopedia's CRM definition). Today's CRM software is highly scalable and customizable, allowing businesses to gain actionable customer insights with a back-end analytical engine, view business opportunities with predictive analytics, streamline operations and personalize customer service based on the customer's known history and prior interactions with your business.
CRM Software Installations
Customer relationship management software is offered in a number of installations including on-premises (where the software resides inside the corporate firewall and is managed by IT operations), or as web-based (cloud applications) where the software is hosted by a CRM provider and accessed by the client business online via the provider's secure services.
Top 5 CRM Software Related Questions
Recommended Reading: Customer Relationship Management (CRM) Reports Explained.
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »Slideshow: Interesting Facts About Google Search
From Goats to Penguins, a server outage and trillions of searches, our slideshow presents interesting facts about Google and the Google.com... Read More »Slideshow: 5 Apps to Make Your Commute a Breeze
We've scoured the App and Play Stores to bring you five of the most useful apps to have with you on the road, plus a bonus in-car feature. Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »The 7 Layers of the OSI Model
The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »