Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

clickstream


A virtual trail that a user leaves behind while surfing the Internet. A clickstream is a record of a user's activity on the Internet, including every Web site and every page of every Web site that the user visits, how long the user was on a page or site, in what order the pages were visited, any newsgroups that the user participates in and even the e-mail addresses of mail that the user sends and receives. Both ISPs and individual Web sites are capable of tracking a user's clickstream.

Clickstream data is becoming increasingly valuable to Internet marketers and advertisers.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Keeping Data Secure Is Tougher than Ever

If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and... Read More »

Windows XP: Move Along, There's Nothing to See Here

After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final... Read More »

Report: The Role of Big Data in the Marketing Industry

According to a new study from Infogroup Targeting Solutions, we can expect to see companies spend heavily on big data marketing initiatives in... Read More »

QUICK REFERENCE
Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »

15 Important Big Data Facts for IT Professionals

Keeping track of big data trends, research and statistics gives IT professionals  a solid foundation to plan big data projects. Here are 15... Read More »

Enterprise Storage Vendors

There's a number of vendors that sell enterprise storage hardware or offer cloud-based enterprise storage. View Webopedia's Enterprise storage... Read More »