Click here

CTR

Short for click-through rate, the ratio of the number of times a user clicks on an online advertisement per number of viewers who view the Web site that has the advertisement on it. For example, if one out of 100 people who visit a specific Web site click on an advertisement and are taken to the advertiser's site, then the CTR of that advertisement is 1/100, or 1%.



Top Terms
  • 1

    enterprise application

    An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...

    Read more »

  • 2

    open source

    Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...

    Read more »

  • Click Here!

Connect with Webopedia

Did You Know? Archive »

  • Quick Reference Archive »