Key Takeaways
- TikTok has exploded in popularity, especially among young people. Its massive user base has made it a cultural phenomenon, but data privacy and security concerns have emerged.
- While the platform claims to protect user data, its transparency has been questioned. Concerns over data sharing with the Chinese government have intensified scrutiny.
- TikTok Shop, the platform’s e-commerce feature, offers convenience but requires caution. Scams targeting users through fake accounts, phishing attempts, and false promises are prevalent.
- Privacy features for younger users and adults on TikTok face ongoing scrutiny. To ensure safety, users should utilize security settings and be cautious about data sharing.
TikTok, the video-sharing app launched in 2017, has become an undeniable cultural phenomenon. Statistics from Business of Apps highlight TikTok’s growth, boasting 1.5 billion monthly active users in 2023 alone. This number could grow to 1.8 billion by the end of 2024, a testament to its global appeal. In China, its home market, over 750 million users log in daily, making the social media platform an integral part of everyday life. But despite its success, a common question has plagued the app, “is TikTok safe?”
With such an enormous following, particularly among younger people, TikTok’s influence is undeniable. However, there’s a growing concern beneath the surface of endless entertainment and viral trends. Alarming questions about TikTok’s data and security practices have ignited a global debate about its safety. As the app’s popularity grows, these concerns have escalated, becoming a pivotal issue in the upcoming US election.
In this article, we’ll discuss TikTok’s safety, data collection practices, and implications for its users.
Is TikTok Safe?
Like other social media platforms, TikTok collects a substantial amount of user information, including viewing habits, messages, location, device type, and, with user consent, more granular details such as precise location, contacts, age, phone number, and payment information. TikTok uses this data to make detailed user profiles for targeted ads.
Beyond data collection, TikTok also accesses users’ microphones and cameras, potentially capturing biometric data. While the platform uses technical measures to protect user information, its transparency has been subject to scrutiny. Extensive media coverage has highlighted privacy concerns, though it’s essential to note that data collection is typical across most social media platforms.
TikTok’s security is also a hot topic, especially because of concerns about sharing data with the Chinese government. Despite TikTok’s consistent denial of such practices, investigations by entities like the CIA have yielded inconclusive results. Because of this uncertainty, security concerns have gotten worse. Now, various governments and corporations are restricting TikTok usage.
Is TikTok Shop Safe?
TikTok Shop has become a popular marketplace, mixing fun with shopping. But like any online market, it’s natural to have some worries about safety.
For shoppers, TikTok Shop is generally a safe place to buy things. The site uses encryption to keep your money information safe. But it’s vital to be careful. While most sellers are honest, there are some bad ones out there. It’s necessary to review sellers, read what other people say about them, and look closely at what they’re selling before you buy.
TikTok Shop can be a great place to make money as a merchant. With many users, the app allows merchants to connect with many potential customers. It’s essential to maintain a good seller reputation. TikTok wants people to be happy with their purchases, and if you receive bad reviews or break the rules, you could get in trouble.
TikTok Shop keeps its platform safe through secure payment systems and checking verification. But like any online market, it’s wise to do your own research before buying or selling.
TikTok Scams: What Are They?
TikTok scams are fraudulent activities on the video-sharing platform. Scammers exploit unsuspecting users with deceptive tactics. These schemes often involve spoofing, false promises of easy money, phishing attempts, malware distribution, and predatory behavior.
For instance, one common scam involves fake account verification messages. Users receive notifications, seemingly from TikTok itself, claiming that account verification is necessary to access certain features. However, the provided link redirects users to a counterfeit login page designed to steal their credentials. Other scams entice users with promises of quick cash through simple tasks like liking videos or sharing posts.
Who owns TikTok?
TikTok, the popular video-sharing platform, is owned by ByteDance, a Chinese company founded by a group of entrepreneurs. Contrary to popular belief, ByteDance is not wholly Chinese-owned. The company’s ownership structure is quite diverse.
While ByteDance originated in China, its ownership has become increasingly internationalized. Global institutional investors, including Carlyle Group, General Atlantic, and Susquehanna International Group, hold roughly 60% of ByteDance. Furthermore, 20% of the company is owned by ByteDance employees worldwide, representing a broad ownership base. The company’s founders hold the remaining 20%.
Despite the controversies surrounding TikTok’s ownership, the company remains a bastion of globalization. Its ownership structure reflects the interconnectedness of the global digital economy.
Fun Fact
TikTok’s initial name, Douyin, translates to shaking sound in English.
What Data Does TikTok Collect?
TikTok collects user data from various sources. Let’s explore the categories.
Information You Submit
When signing up for TikTok, users submit their profile data, such as usernames, passwords, emails, phone numbers, and profile pictures. The platform also collects (and owns) user-generated content, including videos, photos, comments, and messages, along with associated metadata like timestamps and locations.
Additionally, any purchases on the platform involve collecting payment information and transaction details.
Information TikTok Collects Automatically
TikTok gathers data on user interactions with the platform, including browsing and search history, video views, likes, and the users followed. It also collects technical information about the devices used to access the platform, such as IP addresses, device identifiers, and operating systems.
TikTok also collects location data based on IP addresses or GPS (with permission), and information about videos, images, and audio in user content to enable special effects and recommendations. It uses cookies to track user activity and preferences, enhancing the platform experience and supporting targeted advertising.
Information From Other Sources
TikTok may receive data from third-party social networks if users link their accounts. Advertisers and business partners share information about user activities outside the platform, including purchases and interactions on other websites or apps. TikTok may also obtain data from affiliated entities and publicly available sources, including mentions in user content and direct messages.
Find out more about TikTok’s data collection policy in their privacy policy.
Does TikTok Share Data With Others?
TikTok’s data practices extend beyond the platform itself. The app shares user information with a network of entities for various purposes. Their partners include merchants, payment processors, and service providers to facilitate in-app purchases and shopping features. TikTok also collaborates with trusted third-party partners to deliver targeted advertising and promotional content.
The platform’s social features, such as friend connections and content sharing, necessitate data exchange. TikTok leverages user information for marketing campaigns, personalized recommendations, and content interactions. The app analyzes user behavior to understand preferences, identify age groups, and prevent misuse.
Data sharing also supports research initiatives, age verification, and service updates. TikTok uses data analysis to improve content presentation and keep the platform safe. Sharing user data helps train the app’s technology and enables user participation in promotional activities.
TikTok’s Data Storage and Security
TikTok takes numerous steps to protect your data, like encrypting it. However, the platform’s global infrastructure, with servers located in various countries, including the United States, Singapore, Malaysia, and Ireland, raises questions about data sovereignty and potential access by foreign entities.
TikTok is working on implementing strong security measures, but it is impossible to eliminate (completely) online data transmission risks. Users should be mindful of sharing personal information and the possibility of data storage in a different country.
Additionally, TikTok is not responsible for the privacy practices of third-party websites linked to its platform. Before sharing personal information, please review the privacy policies of these external sites.
TikTok From a Privacy Perspective: Is It Safe?
While TikTok offers features like in-app purchases, private accounts, and content controls, privacy concerns linger. The platform’s data collection methods and handling of data raise concerns. TikTok’s ties to China have also sustained speculation about potential data sharing with the Chinese government.
Ultimately, the decision to use TikTok is personal. Users must deliberate the trade-off between the app’s entertainment value and potential privacy risks. By understanding what data is collected and shared, individuals can make informed choices about their online footprint.
Should You Let Your Kids Use TikTok?
TikTok lacks an age limit in the US, meaning anyone can join the platform; however, the company has taken measures to protect children. Let’s break down these measures:
Children’s Account Settings
- TikTok defines a child as anyone under 13 years old.
- Accounts for this age group are private by default.
- Children cannot comment, post videos, have followers, or search for content.
- The platform curates content to be age-appropriate for children.
Kids Mode
- In the US, a special kids mode allows children to watch videos suited to their age group.
- Features such as commenting and video posting are disabled.
- Restrictions are in place to limit interaction and ensure a child-friendly experience.
TikTok also has a children’s privacy policy. It highlights the limited data collection on children’s accounts. However, TikTok also admits that any data transferred on the internet is not 100% safe.
Account Settings for Ages 13-17
- By default, users aged 13 to 15 have private accounts, which limit them to Duet and Stitch features and direct messaging.
- Users aged 16 to 17 can have public accounts, live stream, and send direct messages, but digital gift transactions are not allowed.
- Community guidelines include youth safety and well-being policies.
Despite the safety features, parents should make an informed decision based on their research of TikTok’s privacy policies, child protection features, and personal convictions.
How to Stay Safe On TikTok
If you spend a lot of time on TikTok, or your kids love it, you probably know how vital it is to stay safe while using the app. Here are tips to help you and your family enjoy TikTok securely.
Safety Practice |
Description |
|---|---|
| Make Account Private | Only people you know can see your videos. |
| Limit Message Recipients | Restrict who can send you messages to just friends to prevent unwanted contact. |
| Avoid Account Suggestions | Do not suggest your account to others to avoid it being recommended to random users. |
| Use Digital Wellbeing Feature | Manage screen time and get alerts about potential online risks. |
| Use Strong, Unique Password | Create a strong password and keep it private to enhance account security. |
| Prevent Video Downloads | Do not allow others to download your videos to prevent misuse of your content. |
| Limit Comments | Restrict who can comment on your videos to protect against cyberbullying. |
| Enable Two-Factor Authentication | Add an extra layer of security to your login process. |
| Be Cautious with Links | Be careful with links shared on the app, as they may lead to harmful sites. |
Is TikTok Safe? Closing Thoughts
TikTok has undeniably captured the world’s attention with its short-form video format. Despite its alluring format, its safety concerns may leave a sour taste. Staying safe on TikTok demands being proactive and using the app’s security features to your advantage. Whether you’re an adult or a parent looking out for your kids, learning about TikTok’s safety and privacy features will help you dictate the app experience.
FAQs
Can I Remove My Data From TikTok?
While it’s possible to remove your data from TikTok, it involves a multi-step process. The platform offers features to help you control your information. You can delete specific content like videos and drafts, as well as clear your search history and ad preferences.
You can also delete your TikTok account. However, deleting your account may not instantly erase all your data. According to its data retention policy, TikTok retains some information for a period.
Does TikTok Use Cookies?
Yes, TikTok uses cookies and other tracking technologies to help TikTok gather information about your online activities, such as the videos you watch, the ads you interact with, and your device information. Please find out more about TikTok’s cookie policy in their comprehensive document.
Can TikTok Listen to My Conversations?
While TikTok accesses your microphone, especially during video recording, no definitive proof exists that it constantly listens to your conversations.
