Twitter Tips For Marketing Newbies

In Internet marketing circles, Twitter is all the rage, and for good reason. Twitter reach can be explosive.

Twitter has grown to become one of the most powerful social media platforms, with more than 145 million active users. Twitter is also one of the best platforms for marketing small businesses. Brands and businesses can be promoted by posting relevant content and using Twitter ads.

Prospects can be turned into customers, and businesses can build stronger relationships with existing customers. Quick feedback can be given to customers who have questions or concerns. And with Twitter, messages can be delivered to large audiences.

Tips for Twitter marketing newbies

Those new to marketing should follow some basic principles in order to market their business on Twitter.

Personalize your profile

Creating a unique Twitter profile is a good place to start. Your business’s Twitter profile should include interesting and relevant information that can help attract customers.

If a Twitter account has been created already, go to the settings menu to make changes to the profile. Be sure to update the name, bio, location, pictures, and Web address. This is important because the Twitter profile is visible to everyone. Also, the profile can be suggested in web and Twitter search results.

Build a relevant following

Finding people who are involved in conversations related to your topic of discussion is a good tactic. It is one of the best ways to build a good Twitter list.

For instance, a technology and e-commerce business might tweet about the latest inventory management software. To get the most out of this tweet, all that s needed is to find like-minded Twitter users who are looking to invest in an inventory management system. This can be done through Twitter keyword research or following businesses that are relevant to your own. This would help in knowing the trends and who to follow on Twitter.

Other people’s posts can also be retweeted especially the ones closely related to your niche. This way, you can build a relevant following on Twitter.

Use Twitter ads

Posting and creating ads is the best way to market businesses on Twitter. With Twitter ads, businesses can be directed to a specific audience.

This article was originally published on March 04, 2011

Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.

Top Articles

The Complete List of 1500+ Common Text Abbreviations & Acronyms

Text Abbreviations reviewed by Web Webster   From A3 to ZZZ we list 1,559 SMS, online chat, and text abbreviations to help you translate and understand...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

How to Create a Website Shortcut on Your Desktop

Website Shortcut on Your Desktop reviewed by Web Webster   This Webopedia guide will show you how to create a website shortcut on your desktop using...

Generations of Computers (1st to 5th)

Reviewed by Web Webster Learn about each of the 5 generations of computers and major technology developments that have led to the computing devices that...

How to DM on...

Need a hand in sending your first direct message (DM) on...

How to Clean a...

The hard disk drive within a computer stores all of the device's persistent,...

How to Reformat Your...

Reformatting—or more accurately, formatting—a hard drive is a rare task, but...