Twitter Tips For Marketing Newbies

In Internet marketing circles, Twitter is all the rage, and for good reason. Twitter reach can be explosive.

Twitter has grown to become one of the most powerful social media platforms, with more than 145 million active users. Twitter is also one of the best platforms for marketing small businesses. Brands and businesses can be promoted by posting relevant content and using Twitter ads.

Prospects can be turned into customers, and businesses can build stronger relationships with existing customers. Quick feedback can be given to customers who have questions or concerns. And with Twitter, messages can be delivered to large audiences.

Tips for Twitter marketing newbies

Those new to marketing should follow some basic principles in order to market their business on Twitter.

Personalize your profile

Creating a unique Twitter profile is a good place to start. Your business’s Twitter profile should include interesting and relevant information that can help attract customers.

If a Twitter account has been created already, go to the settings menu to make changes to the profile. Be sure to update the name, bio, location, pictures, and Web address. This is important because the Twitter profile is visible to everyone. Also, the profile can be suggested in web and Twitter search results.

Build a relevant following

Finding people who are involved in conversations related to your topic of discussion is a good tactic. It is one of the best ways to build a good Twitter list.

For instance, a technology and e-commerce business might tweet about the latest inventory management software. To get the most out of this tweet, all that s needed is to find like-minded Twitter users who are looking to invest in an inventory management system. This can be done through Twitter keyword research or following businesses that are relevant to your own. This would help in knowing the trends and who to follow on Twitter.

Other people’s posts can also be retweeted especially the ones closely related to your niche. This way, you can build a relevant following on Twitter.

Use Twitter ads

Posting and creating ads is the best way to market businesses on Twitter. With Twitter ads, businesses can be directed to a specific audience.

This article was originally published on March 04, 2011

Webopedia Staff
Webopedia Staff
Since 1995, more than 100 tech experts and researchers have kept Webopedia’s definitions, articles, and study guides up to date. For more information on current editorial staff, please visit our About page.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.
Get the Free Newsletter
Subscribe to Daily Tech Insider for top news, trends & analysis
This email address is invalid.

Related Articles

Embedded Analytics

Embedded analytics brings self-service business intelligence to everyday application users.

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their workforce operations. They provide a central platform for human resources professionals...

Complete List of Cybersecurity Acronyms

Cybersecurity news and best practices are full of acronyms and abbreviations. Without understanding what each one means, it's difficult to comprehend the significance of...

Human Resources Management System

A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...

Accenture

Accenture is a global professional services company that specializes in information technology (IT)...

Gartner

Gartner is a world-renowned information technology (IT) consultancy and advisory firm that conducts...

Facebook Business Manager

Facebook Business Manager is a platform that enables businesses to manage all of...