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    In Internet marketing circles, Twitter is all the rage, and for good reason. Twitter reach can be explosive.

    Twitter has grown to become one of the most powerful social media platforms, with more than 145 million active users. Twitter is also one of the best platforms for marketing small businesses. Brands and businesses can be promoted by posting relevant content and using Twitter ads.

    Prospects can be turned into customers, and businesses can build stronger relationships with existing customers. Quick feedback can be given to customers who have questions or concerns. And with Twitter, messages can be delivered to large audiences.

    Tips for Twitter marketing newbies

    Those new to marketing should follow some basic principles in order to market their business on Twitter.

    Personalize your profile

    Creating a unique Twitter profile is a good place to start. Your business’s Twitter profile should include interesting and relevant information that can help attract customers.

    If a Twitter account has been created already, go to the settings menu to make changes to the profile. Be sure to update the name, bio, location, pictures, and Web address. This is important because the Twitter profile is visible to everyone. Also, the profile can be suggested in web and Twitter search results.

    Build a relevant following

    Finding people who are involved in conversations related to your topic of discussion is a good tactic. It is one of the best ways to build a good Twitter list.

    For instance, a technology and e-commerce business might tweet about the latest inventory management software. To get the most out of this tweet, all that s needed is to find like-minded Twitter users who are looking to invest in an inventory management system. This can be done through Twitter keyword research or following businesses that are relevant to your own. This would help in knowing the trends and who to follow on Twitter.

    Other people’s posts can also be retweeted especially the ones closely related to your niche. This way, you can build a relevant following on Twitter.

    Use Twitter ads

    Posting and creating ads is the best way to market businesses on Twitter. With Twitter ads, businesses can be directed to a specific audience.

    This article was originally published on March 04, 2011