Zip Code Targeting

In online advertising zip code targeting is the geographical targeting of advertisements based on the visitors zip code. An example of zip code targeting is when an online publication requires visitors to register to read the site’s content. Once logged in, the visitor will see local advertisements that are served based on the zip code they entered when registering on the site.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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