VAR – value-added reseller

(pronounced as one word) Short for value-added reseller, VARs typically load applications or proprietary software onto computers and may also incorporate third-party options to design a complete solution for a client. This “value-added” system is often customized for a specific application, but is sold to the VAR’s customer base under the original design manufacturer brand; with that manufacturer’s warranty, support, and license agreements. VARs may also resell customized OEM equipment.

See also OEM.

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