The Long Tail Search

The long tail search is a phrase coined by Wired editor Chris Anderson in an article published by Wired in October 2004, which later became a book published by Hyperion in July 2006.

In his discussion Chris Anderson says The Long Tail is the theory “that our culture and economy is increasingly shifting away from a focus on a relatively small number of ‘hits’ (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. Narrowly-targeted goods and services can be as economically attractive as mainstream fare.”

Long Tail Pushes Niche Avenues

Based on this theory presented by Anderson, The Long Tail search expands on the theory that media and entertainment industries need to push the niche avenues of mainstream popular products. In search queries it is important to tap the main and most common search terms (the head of the list), but also all the keywords and queries that fall along the talk of the search; which are the lesser searched for associated and related keywords.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

Related Articles

Photo Editing Software

Photo editing software is used to manipulate or enhance digital images. This category of software ranges from basic apps, which are able to apply...

SOHO Business Solutions: Free Email Marketing Services

Just like big businesses, SOHO (small office/home office) owners can leverage email marketing systems to communicate with customers, partners and employees. Just like big businesses,...

Fintech

Fintech, also known as "financial technology," is a term used to describe companies that use innovative technology to create more efficient, transparent, and cost-effective...

Cyber Security

Cyber security is the practice of protecting computer systems, networks, and data by using a variety of different strategies and tools. Many large companies...

ScalaHosting

ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...

HRIS

Human resources information system (HRIS) solutions help businesses manage multiple facets of their...

Best Managed Service Providers...

In today's business world, managed services are more critical than ever. They can...