Sales mapping software is a helpful tool for sales teams to map, track, and locate current customers, leads, and potential prospects. A recent addition to the world of technology, it can be a necessary component in strategizing and optimizing sales as it integrates client information and location-based insights.
A lack of understanding about a territory, whether it’s an ideal market for certain products or not, can be costly and a waste of time. It would be unwise for a car salesperson to enter a dwindling county where a majority of the population are unemployed. In the same way, not knowing the exact location of a customer before a scheduled meeting incurs fuel costs.
Sales mapping software helps identify which areas are on the rise and offers plenty of business opportunities. It enables sales management to target customer segments and find new leads in the area, tracks current and future clientele, and provides data-driven insights on their location.
Most sales mapping software integrates with CRM systems, and offers the following advantages:
A sales mapping tool offers a number of features and capabilities, such as: