Sales Mapping Software

Sales mapping software is a helpful tool for sales teams to map, track, and locate current customers, leads, and potential prospects. A recent addition to the world of technology, it can be a necessary component in strategizing and optimizing sales as it integrates client information and location-based insights.

A lack of understanding about a territory, whether it’s an ideal market for certain products or not, can be costly and a waste of time. It would be unwise for a car salesperson to enter a dwindling county where a majority of the population are unemployed. In the same way, not knowing the exact location of a customer before a scheduled meeting incurs fuel costs.

Sales mapping software helps identify which areas are on the rise and offers plenty of business opportunities. It enables sales management to target customer segments and find new leads in the area, tracks current and future clientele, and provides data-driven insights on their location.

Benefits of sales mapping software

Most sales mapping software integrates with CRM systems, and offers the following advantages:

  • helps map a territory for sales activities, creates maps and calculates routes, and estimate resources and costs needed to meet customers
  • combines sales data with geolocation and mapping and provides insights into the territory
  • integrates CRM and personnel tracking features and helps create effective sales strategies and analyze sales performance
  • saves dispersed sales teams travel time and fuel and mileage costs by plotting the fastest routes to reach the customers
  • identifies the potential market easily, enabling the sales team to spend more time engaging with clientele, leads, and prospects

Sales mapping software features

A sales mapping tool offers a number of features and capabilities, such as: 

  • territory map building tools
  • check-in capabilities
  • integration with CRM
  • mobile interface
  • live traffic updates
  • client information upload
  • calendar and scheduling 
  • automated updates
  • custom reports
  • third-party integrations such as Google maps

Top Articles

The Complete List of Text Abbreviations & Acronyms

From A3 to ZZZ we list 1,559 text message and online chat abbreviations to help you translate and understand today's texting lingo. Includes Top...

How to Create a Website Shortcut on Your Desktop

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Creating a desktop...

Windows Operating System History & Versions

The Windows operating system (Windows OS) refers to a family of operating systems developed by Microsoft Corporation. We look at the history of Windows...

Hotmail [Outlook] Email Accounts

By Vangie Beal Hotmail was one of the first public webmail services that could be accessed from any web browser. Since 2011, Hotmail, in terms...

IT Observability Definition &...

IT observability is the theory that a system's internal state should be understood...

Data Corruption Definition &...

Data corruption is the process of data becoming unreadable or invalid. It typically...

Subschema Definition & Meaning

A subschema is a database view that filters or organizes all data to...