PowerMat is a wireless charging technology developed to wirelessly power electronic devices such as smartphones, tablets and wearable computing products. The Power Matters Alliance (PMA) is the group responsible for the development of PowerMat charging devices and the wireless charging technology.
PowerMat solutions first hit the market in 2009, and in 2012 PowerMat products began to be sold internationally under the Duracell Powermat brand name following the announcement of a joint venture between PMA and Procter & Gamble, owners of Duracell.
The PowerMat technology and solutions have gained traction in the wireless charging market recently with companies like Starbucks, General Motors and AT&T having announced plans to adopt PowerMat products for use by their customers.
PowerMat Wireless Charging Competition
PowerMat is not the only wireless charging technology competing for market share. The Wireless Power Consortium s Qi standard is the early frontrunner in the wireless charging market, and the Alliance for Wireless Power s (A4WP) Rezence is another wireless charging technology that has gained considerable attention, and it s also expected to be included in Intel s new Skylake miroprocessors.
In an effort to better compete against the Qi standard, the Power Matters Alliance and the A4WP announced in February 2014 that they had agreed to share their specifications and would be merging in mid-2015.