Online the word niche is used in a number of technologies to refer to a specific topic, subject or category. Web sites and blogs may provide news and content on a niche (e.g. a blog about sports or finance), while online sellers often sell in niche categories. It is believed that by focusing on a niche topic or category you will see higher traffic numbers for your Web site or blog–or see higher profits in online selling–as you have less competition in a niche area.
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