Natural Search

In search engines a natural search is one where results are returned based on the natural indexing of the Web site, as opposed to those that are returned based on paid advertising and editorial changes made by the search engine itself. The field of SEO is largely based on making a Web site appear more prominently in organic search results for specific keywords. Also called organic search or unpaid search.

Contrast with paid search.

Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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