Software license management refers to the software tools or processes used by an organization to control and document where and how the company’s software products are able to run in order to enforce and ensure compliance with software licenses (also known as an End-User License Agreement, or EULA).
License management tools are also employed by software vendors to monitor and ensure compliance with the developer’s software license. These tools help prevent the developer’s software from being copied, shared or otherwise illegally used (pirated) by non-licensed users. License management on the software vendor’s side may also involve creating trial, personal, corporate and/or subscription-based license keys via a license generator; software product activation; product deactivation; and similar tasks.
Recommended reading: Is Software Ownership the Same as Licensing?