Inbox placement rate (IPR) is used in permission-based email marketing as a deliverability benchmark to determine what percentage of send emails reach the intended subscriber’s inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based only on email bounce rates.
IPR – Inbox Placement Rate
Updated on:
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.
Related Articles
Human Resources Management System
A Human Resources Management System (HRMS) is a software application that supports many functions of a company's Human Resources department, including benefits administration, payroll,...
How To Defend Yourself Against Identity Theft
Almost every worldwide government agency responsible for identity theft issues will tell you the same thing: The first step to fighting identity theft is...
Infographic
An infographic is a visual representation of information or data. It combines the words information and graphic and includes a collection of imagery, charts,...
Phishing
What is phishing?
Phishing is a type of cybercrime in which victims are contacted by email, telephone, or text message by an attacker posing as...
Definitions
ScalaHosting
ScalaHosting is a leading managed hosting provider that offers secure, scalable, and affordable...
Development
HRIS
Human resources information system (HRIS) solutions help businesses manage multiple facets of their...
Definitions
Best Managed Service Providers...
In today's business world, managed services are more critical than ever. They can...
