IPR – Inbox Placement Rate

Inbox placement rate (IPR) is used in permission-based email marketing as a deliverability benchmark to determine what percentage of send emails reach the intended subscriber’s inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based only on email bounce rates.

Vangie Beal
Vangie Beal
Vangie Beal is a freelance business and technology writer covering Internet technologies and online business since the late '90s.

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